This Market Dynamics report features market data extracted from Mintel’s US Hair Color, Hairstyling and Hair Treatments Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US hair treatments market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Economic growth is expected to decline in Q1 2025
- Graph 1: quarterly real GDP growth, 2021-25
- Both annual and core inflation increased by more than expected in January
- Graph 2: headline CPI and core CPI, 2021-25
- Consumer sentiment declined by 10% from January – falling to its lowest level since late 2023
- Graph 3: consumer sentiment index, 2022-25
- Nearly 45% of consumers have seen their financial situations change for the better in the past year
- Graph 4: change in financial situation over the past 12 months, 2023-25
- Market drivers
- Meeting emotional and financial needs in a value-driven market
- MoCRA drives transparency and reformulation in hair color
- Shifts in retail landscape reflects evolving consumer behavior
- Graph 5: total retail sales of hair color and hairstyling products, by channel, 2024
- US: total retail sales of hair color and hairstyling products, by channel, at current prices 2022 and 2024
- Drugstore downturn
- Graph 6: drugstore sales of hair color and hairstyling products, at current prices, 2019-24
- US: total retail sales of hair color and hairstyling products by channel, 2019-24
- Market size and forecast
- Retail sales and forecast of hair color
- US: total retail sales and forecast of hair color products, at current prices, 2019-29
- Volume sales continue to decrease while prices rise
- Graph 7: value, average price and volume of multi-outlet hair color product sales, 2019-24
- US: value, average price and volume of multi-outlet hair color product sales, 2019-24
- Retail sales and forecast of hairstyling products
- US: total retail sales and forecast of hairstyling products, at current prices, 2019-29
- Hairstyling products continue steady post-pandemic growth
- Graph 8: value, average price and volume of multi-outlet hairstyling product sales, 2019-24
- US: value, average price and volume of multi-outlet hairstyling product sales, 2019-24
- Market share/brand share
- Hair color: top brands struggle due to soft demand but Revlon pulls solid gains
- L’Oréal dominates the hair color market
- Revlon gains market share in the at-home color segment
- Hairstyling: Nexxus, Mielle and Not Your Mother’s see double-digit sales growth
- Not Your Mother’s brand experiences explosive growth
- Nexxus finds success in hairstyling products focused on hair health
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INNOVATION AND MARKETING STRATEGIES
- Hair color
- L’Oréal innovation brings salon-quality experience to at-home consumers
- Hairstyling and hair treatments
- NYM leans into social-first marketing strategy
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CONSUMER INSIGHTS
- Shopping behaviors toward home hair color
- Don’t underestimate the appeal of at-home product pricing
- Graph 9: select behaviors toward hair color, by household income, 2025
- Hairstyling and hair treatment usage
- Treatments overall see higher engagement in 2025
- Graph 10: select at-home hairstyling and hair treatment product usage (NET), 2023-25
- Shopping behaviors and attitudes toward hairstyling and hair treatment products
- Consumers are finding individualized solutions in the mass market
- Graph 11: attitudes toward mass and professional haircare products and services, by hair texture, 2025
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Which of the following best describes your natural hair texture? By natural, we mean your hair with no styling products (eg hair dryer) or chemical-altering treatments (eg relaxer)
- Graph 12: natural hair structure – hair type, 2025
- Which of the following best describes your natural hair structure? By natural, we mean your hair with no styling products (eg hair dryer) or chemical-altering treatments (eg relaxer)
- Graph 13: natural hair structure – texture, 2025
- US: total retail sales of hair color and hairstyling products, by segment, at current prices, 2022 and 2024
- US: total retail sales and forecast of hair color products, at inflation-adjusted prices, 2019-29
- US: total retail sales and forecast of hairstyling products, at inflation-adjusted prices, 2019-29
- US: total retail sales of hair color and hairstyling products, by channel, at current prices, 2019-24
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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