This report is an in-depth exploration and review of the US health technology market, focusing on consumer health technology trends. Backed by independent research and statistics, our expert reveals the latest consumer attitudes and behaviour toward health technology in the US. Inside you’ll find analysis of the adoption of consumer health technology, including what motivates each generation to adopt health technology, barriers to the use of health tech, and much more.
Below, we summarise the key topics analysed, and offer handpicked insights from the full report.
92% of US consumers own or use personal tech, with wearables gaining mainstream usage for health monitoring. While smart speakers/TVs, streaming services, and gaming consoles have potential for future health tracking, they currently lack mass appeal. VR/AI headsets on the other hand have the greatest potential, with healthcare professionals already using them to treat patients. Overall, adults are becoming more comfortable using tech to manage health needs, offering an opportunity for devices to collaborate.
Millennials are more open than other generations to sharing health data with a variety of outlets, including those with fewer regulatory safeguards. 18% are comfortable sharing their wearable health tech data with health brands, more than any other generation surveyed. While Millennials tend to be less concerned about data tracking and potential digital risks, health technology brands must ensure data protection by clearly communicating what, how and why data is shared.
Baby Boomers are confident in their health management, but seek to maintain independence and age in place. Health tech can help them do this while preserving lifestyle choices. For example, mobile apps can track appointments, meds, and provide feedback from healthcare providers, and devices can keep adult care partners informed. Health tech can help Baby Boomers stay on top of their health goals and extend quality of life. View the Baby Boomers and Health Market Report to find out more.
29% of consumers are focused on the entertainment aspect of health technology, revealing a future trend toward using video gaming consoles or streaming services as a way to facilitate health. Meanwhile, Generation X show a strong interest in smart speakers to improve health. As found in Mintel’s Health Management Trends Report, Gen X consumers are prioritising managing stress, indicating an opportunity for brands to tailor features to their specific needs.
Find a comprehensive analysis of future health technology trends and opportunities for brands in the full report, alongside our expert’s comment. Or, you can browse our health and wellbeing market research to find what you’re looking for.
Brands: Lululemon, Healthy Wage, Amelia Virtual Care, Claris Healthcare, SilverSneakers, Fitbit, Move with Us, Get Health, and more.
What’s covered: This Report explores consumer attitudes and behaviours toward using technology to manage personal health. Sales of specific exercise products are not included.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
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This report, written by Dorothy Kotscha, a leading health analyst, delivers in-depth commentary and analysis to highlight current trends in the US health technology market and add expert context to the numbers.
As consumers broaden their health goals, technology can respond by providing comprehensive monitoring of health metrics to bring greater awareness of health and wellness, while also making managing health more enjoyable. Technology will continue to play an integral part in giving consumers a greater sense of control over their personal health journey while allowing them to connect with healthcare professionals to achieve their health goals.
Dorothy Kotscha
Health Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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