US Health Technology Trends Report 2023
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“As consumers broaden their health goals, technology can respond by providing comprehensive monitoring of health metrics to bring greater awareness of health and wellness, while also making managing health more…

£ 3,695 (Excl.Tax)


This report is an in-depth exploration and review of the US health technology market, focusing on consumer health technology trends. Backed by independent research and statistics, our expert reveals the latest consumer attitudes and behaviour toward health technology in the US. Inside you’ll find analysis of the adoption of consumer health technology, including what motivates each generation to adopt health technology, barriers to the use of health tech, and much more.

Below, we summarise the key topics analysed, and offer handpicked insights from the full report.

Key Topics Analysed

  • Motivations for using health technology and reasons consumers avoid it.
  • Impact of technology on consumers’ approach to health management.
  • Interest in existing technology devices to monitor health.
  • Sharing health technology as a part of health management.
  • Privacy concerns associated with health technology usage.

US Health Technology Market Overview

92% of US consumers own or use personal tech, with wearables gaining mainstream usage for health monitoring. While smart speakers/TVs, streaming services, and gaming consoles have potential for future health tracking, they currently lack mass appeal. VR/AI headsets on the other hand have the greatest potential, with healthcare professionals already using them to treat patients. Overall, adults are becoming more comfortable using tech to manage health needs, offering an opportunity for devices to collaborate.

Health Tech Consumer Trends: Generational Differences

Millennials are more open than other generations to sharing health data with a variety of outlets, including those with fewer regulatory safeguards. 18% are comfortable sharing their wearable health tech data with health brands, more than any other generation surveyed. While Millennials tend to be less concerned about data tracking and potential digital risks, health technology brands must ensure data protection by clearly communicating what, how and why data is shared.

Baby Boomers are confident in their health management, but seek to maintain independence and age in place. Health tech can help them do this while preserving lifestyle choices. For example, mobile apps can track appointments, meds, and provide feedback from healthcare providers, and devices can keep adult care partners informed. Health tech can help Baby Boomers stay on top of their health goals and extend quality of life. View the Baby Boomers and Health Market Report to find out more.

Future Health Technology Trends

29% of consumers are focused on the entertainment aspect of health technology, revealing a future trend toward using video gaming consoles or streaming services as a way to facilitate health. Meanwhile, Generation X show a strong interest in smart speakers to improve health. As found in Mintel’s Health Management Trends Report, Gen X consumers are prioritising managing stress, indicating an opportunity for brands to tailor features to their specific needs.

Find a comprehensive analysis of future health technology trends and opportunities for brands in the full report, alongside our expert’s comment. Or, you can browse our health and wellbeing market research to find what you’re looking for.

Brands and What’s Covered in This Report

Brands: Lululemon, Healthy Wage, Amelia Virtual Care, Claris Healthcare, SilverSneakers, Fitbit, Move with Us, Get Health, and more.

What’s covered: This Report explores consumer attitudes and behaviours toward using technology to manage personal health. Sales of specific exercise products are not included.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis from a Technology Specialist

This report, written by Dorothy Kotscha, a leading health analyst, delivers in-depth commentary and analysis to highlight current trends in the US health technology market and add expert context to the numbers.

As consumers broaden their health goals, technology can respond by providing comprehensive monitoring of health metrics to bring greater awareness of health and wellness, while also making managing health more enjoyable. Technology will continue to play an integral part in giving consumers a greater sense of control over their personal health journey while allowing them to connect with healthcare professionals to achieve their health goals.

Dorothy Kotscha, Health and Wellness Analyst


Dorothy Kotscha
Health Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Consumer trends
    • Millennials open to sharing health data
      • Figure 1: Comfort sharing health data, Millennials 2022
    • Smart speakers can act as a health advisor
      • Figure 2: Use and interest in health monitoring, Smart speaker 2022
    • Health tech can support aging in place
      • Figure 3: Attitudes toward health technology, Baby Boomers, 2022
    • Competitive strategies
    • At-home fitness space needs to evolve
    • Emerging tech to watch
    • Government agencies intervene on safety
    • Market predictions
      • Figure 4: Use and interest in health monitoring, 2022
      • Figure 5: Health technology category outlook, 2023-28
    • Opportunities
    • Make the health journey fun and entertaining
      • Figure 6: Select attitudes toward health technology, 2022
    • Expand wearable fitness device capabilities
      • Figure 7: Use and interest in health monitoring, 2022
    • Health monitoring functions are currently siloed
      • Figure 8: Correspondence analysis – Symmetrical map – Health areas to monitor, 2022
  3. Market Drivers

    • Depressed DPI will impact the health technology market
      • Figure 9: Disposable Personal Income change from previous period, 2007-22
    • Metaverse may hold promise for health monitoring
    • Emerging technologies can enhance the healthcare process
    • FTC introduces new guidance for mobile health apps
      • Figure 10: FTC Mobile Health App Interactive Tool, 2022
    • FDA approves OTC hearing aids, making hearing aids more accessible
      • Figure 11: Lexie B1 powered by Bose self-fitting OTC hearing aids, 2023
  4. Competitive Strategies and Market Opportunities

    • Home fitness brands pivot to compete in oversaturated market
      • Figure 12: Lululemon and lululemon studio Instagram post, 2022
    • Gamify health
      • Figure 13: Healthy Wage Instagram post, 2022
    • Connect with early technology adopters in the Metaverse
      • Figure 14: Amelia Virtual Care, 2022
    • Use technology to loop adult care partners into their parents’ health conversation
      • Figure 15: Claris console for family, 2023
      • Figure 16: Silversneakers Instagram post, 2022
    • Data breaches heighten privacy concerns
  5. The Health Technology Consumer – Fast Facts

  6. Technology Ownership

    • Entertainment-based technology ownership is an opportunity for health tech
      • Figure 17: Technology ownership, 2022
    • Black and Hispanic consumers embrace tech
      • Figure 18: Technology ownership, by race and Hispanic origin, 2022
  7. Current Use and Future Interest

    • Expand use of tech to manage wellness
      • Figure 19: Use and interest in health monitoring, 2022
    • Gen X consumers show strong interest in using smart speakers to improve health
      • Figure 20: Use and interest in select health monitoring, by generation, 2022
  8. Motivations for Product Use

    • Health monitoring motivations are varied
      • Figure 21: Motivations for product use, 2022
    • Educate and entertain Gen Z
      • Figure 22: Motivations for product use, by generation, 2022
      • Figure 23: Oye app, 2023
    • Health tech helps students limit in-person visits
      • Figure 24: Motivations for product use, by student status, 2022
      • Figure 25: Sleep Cycle app stages, 2023
  9. Barriers to Use

    • Technology can’t replace face-to-face healthcare
      • Figure 26: Reasons for not using health technology, 2022
    • Baby Boomers sseek in-person interaction
      • Figure 27: Reasons for not using health technology, by generation 2022
  10. Health Monitoring Interest

    • Consumers are branching out from the typical health metrics
      • Figure 28: Interest and use of health monitoring devices for specific health metrics, 2022
      • Figure 29: Whoop 4.0 fitness device, 2023
    • Health tech for young adults should connect on mental wellness needs
      • Figure 30: Interest and use of mobile apps for specific health metrics, by generation, 2022
  11. Comfort Sharing Health Data

    • Consumers are selective about access to health data
      • Figure 31: Comfort sharing health data, 2022
    • Women reserve their health data for the professionals
      • Figure 32: Comfort sharing health data, by gender, 2022
    • Millennials willing to widely share health data
      • Figure 33: Comfort sharing health data, by generation, 2022
  12. Attitudes toward Health Technology

    • Health tech can give control, guidance in health goals
      • Figure 34: Attitudes toward health technology, 2022
    • Boomers see value in tech, despite concerns
      • Figure 35: Attitudes toward health technology, by generation, 2022
  13. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  14. Appendix – The Consumer

    • Medical professionals and family/friends as health information circles
      • Figure 36: TURF analysis – Sharing health data, 2023
      • Figure 36: Table – TURF analysis – Sharing health data, 2023
    • Mobile apps dominate tech device ownership/usage
      • Figure 37: TURF analysis – Technology use, 2023
      • Figure 38: Table – TURF analysis – Technology use, 2023
    • Methodology

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