Providing the most comprehensive and up-to-date information and analysis of the U.S Healthy Dining Trends, including the behaviors, preferences and habits of the consumer.
The number of consumers who make healthy choices when dining out has been growing in recent years, but the COVID-19 pandemic has caused a shift in ordering habits. The desire for comforting meals in uncertain times is driving down rates of both healthy and balanced dining while indulgent orders are on the rise. Additionally, lockdown orders and social distancing measures have led to more frequent ordering from QSRs, where consumers are least likely to seek healthy options. Still, consumer interest in healthy swaps, from plant-based proteins to low-carb veggie options, has held steady throughout 2020, and increased demand for better-for-you options is likely to continue moving forward.
Read on to discover more details or take a look at all of our U.S Food market research.
Brands featured:Â Blue Apron, WW (formerly Weight Watchers), Chick-fil-A, California Pizza Kitchen, Einsten Bros. Bagels, Denny’s, True Food Kitchen, Chipotle, Starbucks, Peet’s, Violife, Yum Brands and more.
Written by Karen Formanski, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In recent years the percentage of diners making healthy choices has grown, and the majority of consumers who order from restaurants continue to select healthy menu items at least some of the time. However, the COVID-19 pandemic has caused a decline in balanced dining, with more consumers going the direction of both stricter and more indulgent eating habits. Moving forward, interest in better-for-you menu options is expected to continue, with parents and Millennials pushing for nutritious options that are both tasty and affordable.
Karen Formanski
Health and Nutrition Analyst
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