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- US Hispanic Beauty Consumer 2023
US Hispanic Beauty Consumer 2023
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Understand the Hispanic beauty consumer and respond to Hispanic consumers’ preferences effectively today with this report. Below, we’ve summarised the key topics analysed and offer handpicked insights from the report.
“Hispanic” entails anyone who originates from a Spanish-speaking country, and “Latino” denotes individuals who have origins in a Latin American country, regardless of whether it is a Spanish-speaking country. This Report covers both Hispanic and Latino consumers, and the term is used interchangeably throughout to reflect the diversity of this demographic.
Similar to the US Census, Mintel defines Hispanic consumers as those who report being of Hispanic or Latino origin or descent, such as Latin American, Mexican, Puerto Rican or Cuban.
Treating Hispanics in a sweeping way, and ignoring the cultural nuances, can be harmful to brands. As covered in Mintel’s DE&I 2022 Market Report, America is becoming more diverse with each new generation. This creates new audiences that expect authentic representation from brands, in the workplace, in entertainment, and in branding. Below, we explore some of the beauty and personal care (BPC) trends among Hispanic consumers.
To fully discover ways for brands to answer Hispanic consumers’ beauty concerns and product preferences, buy the full report today. Alternatively, you may be interested in our other Hispanic Consumer Reports.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
This report, written by Stefanie Kundakjian, a leading multicultural insight analyst, delivers in-depth commentary on the US BPC market and how Hispanic consumers are responding to it.
Hispanic consumers are highly engaged in at-home beauty and personal care treatments and resort to going to a salon when they lack the skills to get good results. Overall, at-home BPC brands attract consumers because of their price point, but specific segments are motivated by different variables, including ease of use, brand familiarity, natural ingredients, and scent. There’s room to address Hispanic consumers’ unmet needs, particularly as there’s a desire to gain more knowledge and purchase tools that are conducive to salon-grade results.
Stefanie Kundakjian
Multicultural Consumer Insights Analyst, Hispanic Focus
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