Price is a key factor in Hispanic consumers’ dining decisions, with 76% saying high costs are a barrier to restaurant use. Many view take-out as a treat, driven by the desire to avoid cooking and cleaning. This creates an opportunity for restaurants to offer affordable, convenient options without compromising quality or experience.
While Hispanic consumers consider themselves adventurous in their food choices, many still prefer familiar favorites. Restaurants must balance variety with reliability to meet these preferences, while staying connected to cultural influences. Building authentic, personal connections with Hispanic diners is essential, as word-of-mouth – both positive and negative – greatly influences decisions.
Hispanic consumers are interested in restaurant technology, but there’s a risk of losing brand authenticity, as innovations like delivery apps and automation become more central to the experience. To succeed, restaurants must incorporate tech innovations that enhance the dining experience, while staying true to their values and the sense of connection that Hispanic consumers prioritize.
Hispanic consumers seek restaurants that blend affordability, community and modern technology.
Fiona O’Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
This Report analyzes Hispanic consumers’ attitudes, behaviors and perceptions surrounding the restaurant decision making process. “Hispanic” entails anyone who has origins from a Spanish-speaking country.
For the purposes of this Report, Mintel has used the following restaurant definitions.
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