US Hispanic Consumers and Personal Care 2022
£ 3,695 (Excl.Tax)
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“The BPC category sees participation from virtually all Hispanic shoppers. Consumers want products that easily fit into their routines; however, economic uncertainty means that consumers will likely be taking a less-is-more approach, streamlining their routines and products usage. While engagement is high, there is a clear perception that more work can be done to become more inclusive – a call for more customizable products. Reliance on the category for self-care and wellness rituals will continue to increase as Latinos prioritize mental health. There is considerable appetite for customizable products and sustainable innovations.”
– Stefanie Kundakjian, Multicultural Consumer Insights Analyst – Hispanic Focus
This Report will look at the following areas:
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