“Hispanics are a multifaceted demographic that cannot be summed up by merely physical traits. Individuals see themselves as much more than their culture or physical traits when it comes to defining who they are. Their activities, skills, talents, and family roles are just as important as their heritage and community when it comes to expressing their identity. Consumers want to be fully seen, and successful representation will capture the diversity of the Latino experience by showing individuals carrying out activities that make them who they are.”
– Stefanie Kundakjian, Multicultural Consumer Insights Analyst, Hispanic Focus
This report discusses the following key topics:
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