US Home Laundry Products Market Report 2025
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The US home laundry products market has shown steady growth, with a forecasted increase of 2.5% in 2025, reaching over $16 billion.
From 2019 to 2024, the Home Laundry Products Market grew significantly, reflecting consistent expansion despite economic challenges like inflation and tariffs. Looking ahead, the market is projected to grow by more than 11%, reaching a higher value in the foreseeable future. Key growth drivers include rising consumer demand for value, sustainability, and innovative solutions in the Home Laundry Products Industry. However, limited innovation among leading brands has created opportunities for disruption. Moving forward, brands are expected to focus on affordability, sustainability, and simplicity to cater to evolving consumer preferences and navigate economic pressures in the Home Laundry Care Market.
Consumer trends in the US home laundry products market are shifting toward simplicity, value, and sustainability. Consumers are increasingly prioritizing multipurpose, cost-effective solutions like detergents that perform well in cold water and can handle various fabric types. There is growing interest in eco-friendly products, with sustainability becoming a key factor in purchasing decisions. Younger consumers, especially men, are taking on more laundry responsibilities, opening opportunities for brands to engage this demographic with practical and innovative offerings. While many consumers prefer a straightforward routine, there is also a rising demand for specialized products like fragrance boosters and fabric softeners, although simplicity remains a significant barrier to their adoption.
Purchase the US Home Laundry Products Market Report 2025 for insights on rising demand for affordable, sustainable solutions, with opportunities in fragrance and fabric care innovations as consumers seek cost-effective, high-performance options.
This US Home Laundry Products Market Report 2025 provides valuable insights into the US home laundry products market, including consumer preferences, purchasing behaviors, market trends, and growth opportunities. It surveys key areas such as product innovation, sustainability, consumer sentiment, and market segmentation, with a focus on emerging trends like fragrance innovations and fabric care solutions in the Home Laundry Products Industry. The research also examines the impact of economic factors like inflation on purchasing decisions. Brands, marketers, and industry professionals in laundry product manufacturing, retail, and sustainability sectors will benefit from this comprehensive analysis, gaining actionable insights to stay competitive and address evolving consumer needs in the Home Laundry Care Market.
Report Attributes | Details |
---|---|
Published Date | May 2025 |
Data Range | 2019-2029 |
Measurement Metrics | Revenue in US $ |
Country Focus | United States of America (US) |
Consumer Data | 2,000 internet users aged 18+, March 2025 |
Number of Pages | 71 |
Market Segmentation | Liquid Detergent, Single-dose Detergent Capsules, Powder Detergent, Single-dose Detergent Sheets, Dryer Sheets, Liquid Fabric Softener, In-wash Scent Boosters, Detergent Boosters, Dryer Balls, Fabric Sanitizers, Pre-wash Stain Removers, and Regular Chlorine Bleach. |
Leading Companies | Procter & Gamble, Church & Dwight, Henkel, Arm & Hammer, Tide, Gain, Ariel, Dreft, Xtra, OxiClean, Suavitel, Lysol, Resolve, Purex, Persil, All, and Private Label. |
This report was written by Lindsay Cameron. Lindsay joined Mintel in 2023 as a Health and Wellness Research Analyst. She has a master’s in Marketing Research from Michigan State University and a bachelor’s in Marketing from Arizona State University. Prior to joining Mintel, she conducted consumer research for a DTC ad agency and began her career in pet retail.
Limited brand innovation opens growth opportunities. Brands can stand out by addressing consumer needs with creative solutions and unique scent offerings.
Analyst – Health & Wellness
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