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- US Home Laundry Products Market Report 2023
US Home Laundry Products Market Report 2023
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Stay ahead of the curve and secure future growth for your business with Mintel’s US Home Laundry Products Market Report 2023. The full report covers market performance and drivers, consumer and industry trends, and provides details on competitive strategies and market opportunities. Get a 360° view of the US laundry market including market size, share and five-year forecasted growth.
A selection of key insights analysed in the full report and a summary of the core topics is detailed below.
Volume sales grew during the height of the COVID-19 pandemic as consumers increased the frequency of doing laundry. The rate of growth has slowed over the past two years, and price increases have been the main growth driver. With the rate of inflation already in decline, it is likely that prices will normalise, and brands will need to think beyond price increases to maintain margin expectations.
The income squeeze over the past two years has increased the recognition of the benefits of cold water washing. Not only is it more energy efficient, but it can also help improve the lifespan of clothing. Almost half of US consumers rate ‘effective in cold water’ as one of the most important factors when choosing a laundry detergent, so it is important brands respond to this consumer demand, and promote the economising benefits of cold water washing.
Just under half of consumers use products that extend the period between washing, such as sprays that neutralise odour. This highlights consumers’ demand for convenience formats. Brands that let consumers spray instead of wash to reduce the burden of laundry chores will find themselves at the forefront of the market.
Purchase the full report for more information on the US Home Laundry Products Market, featuring expert analysis of current consumer and industry trends, as well as more opportunities for growth.
This report, written by Jamie Rosenberg, a leading Household and Personal Care analyst, delivers in-depth commentary and analysis to highlight current trends in the US Laundry Products market and add expert context to the numbers.
Inflation has forced consumers to trade down, but the market is on the cusp of an innovation renaissance for improved convenience, economy and sustainability.
Jamie Rosenberg
Associate Director, Global Household and Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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