US Home Office and Classroom Technology: Hardware and Services Market Report 2021
£ 3,695 (Excl.Tax)
Report Summary
“The COVID-19 pandemic changed the way millions of consumers worked and how children learned. For the workforce, the changes will be lasting and have a dramatic impact on future behavior as employees demand more flexibility and the option to work remotely – at least some of the time. For education, the shift to digital LMSs has been swift and widespread. Both the home office and classroom technology categories have undergone significant changes that will persist well beyond the pandemic.”
– Buddy Lo, Sr. Technology and Consumer Electronics Analyst
This report will look at the following areas:
- The impact of COVID-19 on consumer behavior and the home office and classroom tech market
- Levels of remote work for consumers in the workforce
- Levels of remote schooling for parents and future plans for schooling
- Tech purchases made for remote work and learning
- Satisfaction levels with remote work and learning
- Attitudes toward remote work and the role it will play in the future
Table of Contents
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
- Economic and other assumptions
- COVID-19: US context
- What you need to know
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Executive Summary
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- Top takeaways
- Market overview
- Figure 1: Total US consumer expenditures and fan chart forecast for personal computers/tablets and peripheral equipment, at current prices, 2016-26
- Impact of COVID-19 on home office and classroom technology
- Figure 2: Short-, medium- and long-term impact of COVID-19 on home office and classroom technology, 2021
- Opportunities and challenges: remote working and schooling present both
- Remote working and e-learning underpin home office and classroom technology needs
- Target the Enthusiastic Remote Worker segment for ongoing home tech needs
- Figure 3: Remote worker segments, 2021
- High satisfaction with remote work clashes with calls to return to the office
- Figure 4: Remote work satisfaction and attitudes toward remote work, 2021
- Brands can help address remote learning challenges among lower-income households
- Figure 5: Remote schooling satisfaction, by household income, 2021
- Working on vacation should be a boon for travel industry after pandemic concerns subside
- Figure 6: Attitudes toward remote work, 2021
- Learning management systems boom in shift to digital remote learning
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The Market – Key Takeaways
- Spending on tech products surges, continued growth expected
- Learning management systems expect rapid growth as schools go digital
- Video conferencing growth spurred by remote work, customer/client meetings
- COVID-19 variants could undo progress made to reopen the country
- Computer chip shortage puts pressure on manufacturers and pricing
- Spending on tech products surges, continued growth expected
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Market Size and Forecast
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- Spending on tech hardware unlikely to subside as COVID-19 spurs demand
- Figure 7: Total US consumer expenditures and fan chart forecast for personal computers/tablets and peripheral equipment, at current prices, 2016-26
- Figure 8: Total US consumer expenditures and forecast for personal computers/tablets and peripheral equipment, at current prices, 2016-26
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Segment Performance
- Global learning management system market exceeds $13 billion in 2020
- Video conferencing market forecast for 11% CAGR through 2028
- Global learning management system market exceeds $13 billion in 2020
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Market Factors
- COVID-19 variants pose risk to reopenings for offices and schools
- Efforts to reduce digital divide increase access for low-income households
- Schools can mandate vaccines pending full FDA approval
- Companies looking to return to the office
- “Snow days” a thing of the past?
- Computer chip shortage affecting tech hardware supply
- COVID-19 variants pose risk to reopenings for offices and schools
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Companies and Brands – Key Takeaways
- Zoom becomes standard bearer for video calling and conferencing
- Apple’s iPad remains the leader in tablets
- Low-cost Chromebooks a favorite for education sector
- LMS apps see massive downloads during lockdowns
- McGraw-Hill revenue increasingly digital
- Telecoms pledge to spend billions to help close the digital divide
- Zoom becomes standard bearer for video calling and conferencing
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Market Share
- Zoom becomes standard bearer for video calling and conferencing
- HP and Lenovo lead global Chromebook shipments in Q1 2021
- iPad continues its leading position in tablet category
- LMS apps see big spikes in downloads during the pandemic
- Zoom becomes standard bearer for video calling and conferencing
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Market Opportunities
- Remote work products will remain in demand as remote arrangements continue
- E-learning materials will continue to ramp up as schools go digital
- Telecoms make major investments to bridge digital divide
- Figure 9: T-Mobile Project 10 Million, customer communication, 2021
- Remote work products will remain in demand as remote arrangements continue
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The Consumer – Key Takeaways
- Remote work continues at a high rate
- Majority of parents plan to send their kids to school in-person for 2021-22
- Consumers nearly evenly divided across types of home office/work spaces
- Remote workers widely satisfied with telecommuting arrangements
- More than half of remote workers willing to work on vacation to save PTO
- Remote work continues at a high rate
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COVID-19 Impact on Telecommuting
- Consumers continue remote work arrangements over a year into COVID-19
- Figure 10: Changes in work commute, 2021
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- Figure 11: Work commutes since COVID-19, February 2021 vs May 2021
- Hybrid commuters more likely to be younger
- Figure 12: Age breakdown, by work commute, 2021
- Higher earning 35-54 year olds returning to the office
- Figure 13: Work commute breakdown, by age and household income, February 2021 vs May 2021
- Parents remain least likely to commute to work
- Figure 14: Breakdown of work commutes, by parental status, February 2021 vs May 2021
- Half of hybrid commuters plan to take a business trip
- Figure 15: Plans to take a business trips, by work commute, 2021
- Consumers continue remote work arrangements over a year into COVID-19
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Current and Future Schooling Arrangements
- Six in 10 households learning remotely or from home schooling
- Figure 16: 2020-21 schooling arrangements, 2021
- Figure 17: School provided device for remote learning, 2021
- Rural areas see higher levels of in-person schooling
- Figure 18: 2020-21 schooling arrangements, by area, 2021
- Majority of parents plan to send children back for 2021-22 school year
- Figure 19: 2021-22 plans for schooling arrangements, 2021
- Rural and suburban households drive push to return to schools
- Figure 20: 2021-22 plans for schooling arrangements, by area, 2021
- Six in 10 households learning remotely or from home schooling
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Home Office Spaces
- Nearly four in 10 have a dedicated home office
- Figure 21: Home office space, 2021
- Home office space a function of household income
- Figure 22: Home office space, by household income, 2021
- Remote and hybrid commuters have either a dedicated office or space for remote work
- Figure 23: Home office space, by work commute, 2021
- Nearly four in 10 have a dedicated home office
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Home Internet Behaviors
- Internet speed sufficient for six in 10 households
- Figure 24: Home internet behaviors, 2021
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- Figure 25: Home internet behaviors, by home internet behaviors, 2021
- Remote workers have faster, more reliable internet
- Figure 26: Home internet behaviors, by work commute, 2021
- Parents have more demanding broadband needs
- Figure 27: Home internet behaviors, by parental status, 2021
- Internet performance correlated with household income
- Figure 28: Home internet behaviors, by household income, 2021
- Internet speed sufficient for six in 10 households
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Remote Work and Remote Schooling Devices
- Nearly all remote workers use some ancillary products
- Figure 29: Remote work devices, 2021
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- Figure 30: Headphone/earbud usage, by household size, 2021
- Home office leads to additional device usage
- Figure 31: Remote work devices, by home office spaces, 2021
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- Figure 32: Breakdown of home office spaces, by number of devices purchased, 2021
- Hybrid commuters most likely to use webcam products
- Figure 33: Remote work devices, by work commute, 2021
- Parents purchase array of devices for their children’s remote schooling
- Figure 34: Devices purchased for remote schooling, 2021
- Figure 35: Devices purchased for remote schooling, by household income, 2021
- Nearly all remote workers use some ancillary products
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Remote Work and Remote Schooling Satisfaction
- Generally high satisfaction rates with remote work
- Figure 36: Remote work satisfaction, 2021
- Parents overall satisfied with remote schooling
- Figure 37: Remote schooling satisfaction, 2021
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- Figure 38: Remote schooling satisfaction, by household income, 2021
- Parents more satisfied with remote work than nonparents
- Figure 39: Remote work satisfaction, by parental status, 2021
- Dedicated work spaces elevate the remote work experience
- Figure 40: Remote work satisfaction, by home office space, 2021
- Device purchases correlate with higher satisfaction with remote work
- Figure 41: Remote work satisfaction, by number of devices purchased, 2021
- Generally high satisfaction rates with remote work
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Attitudes toward Remote Work
- Remote workers feel strongly about the benefits of remote work
- Figure 42: Attitudes toward remote work, 2021
- Work relationships diminish with remote work
- Figure 43: Attitudes toward remote work – Work communication and relationships, 2021
- Dedicated work spaces critical for remote working
- Figure 44: Attitudes toward remote work – Work space, 2021
- Figure 45: Attitudes toward remote work – Work space, by home office space, 2021
- Remote workers feel strongly about the benefits of remote work
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Consumer Segmentation
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- Figure 46: Remote worker segments, 2021
- Isolated Remote Workers (24%)
- Characteristics
- Figure 47: Profile of Isolated Remote Workers, 2021
- Opportunities
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- Figure 48: Breakdown of employment status, by consumer segments, 2021
- Hesitant Remote Workers (31%)
- Characteristics
- Figure 49: Profile of Hesitant Remote Workers, 2021
- Opportunities
- Figure 50: Attitudes toward remote work – Communication and productivity, 2021
- Enthusiastic Remote Workers (46%)
- Characteristics
- Figure 51: Profile of Enthusiastic Remote Workers, 2021
- Opportunities
- Figure 52: Remote work products used, by consumer segments, 2021
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- Figure 53: Attitudes toward remote work – Remote work and vacations, by consumer segments, 2021
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Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Marketing creative
- Abbreviations and terms
- Abbreviations
- Terms
- Data sources
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Appendix – The Market
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- Figure 54: Total US consumer expenditures and forecast for personal computers/tablets and peripheral equipment, at inflation-adjusted prices, 2016-26
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