US Hot and Cold Cereal Market Report 2022
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This report provides comprehensive and current information and analysis of the Hot and Cold Cereal market including Hot and Cold Cereal market size, anticipated market forecast, relevant market segmentation, and industry trends for the Hot and Cold Cereal market in the US.
Cereal brands are at risk of being negatively impacted by the mainstream adoption of non-dairy milks: seven in 10 US adults whose households consume cereal agree cereal tastes best with dairy milk. The rapid growth of non-dairy milk may be pushing the cereal category out of view for many. To stem potential consumer base loss, cereal brands should put effort toward strengthening their association and taste compatibility with non-dairy milk.
Record-high inflation, compounded by the conflict in Ukraine, is impacting the cereal market at an outsized rate. While cereal will present as an economical and efficient choice for most, consumers will be looking for ways to stretch their dollar through trade-offs related to brand, pack-size, purchase frequency and channel shopped.
Cereal is an at-home dominant food, which was of benefit over the last years. Opportunity lies in the away-from-home occasion, including both meals and snacks. Just 14% of US adults purchase snacking-specific cereal products, leaving ample room to develop the segment as well as other strategies for improving the feasibility of on-the-go cereal, such as make-ahead recipes.
Breakfast has inherent ties to health, and cereal has clear ties to breakfast. Consumers are refocusing on their physical and mental wellness in 2022, and cereal brands can play a role in helping them stick to their holistically healthy habits. Definitions of health and wellness are evolving, making room for cereal of all kinds, from traditionally nutritional offerings, such as high-protein or high-fiber cereal, to comforting or mood-boosting varieties, such as heavily sweetened cereal.
Read on to discover more about the Hot and Cold Cereal consumer market, read our US Frozen Breakfast Foods Industry Report 2020, or take a look at our other Cereal and Energy Bars Market research reports.
Brands include: General Mills, Kellogg, Post, PepsiCo, Mars, Kind, Baker Mills, Kodiak, Nature’s Path, Purely Elizabeth, Bob’s Red Mill, Catalina Snacks, Mush, :ratio, Wonderworks, LÄRABAR, Cascadian Farm, Nature Valley, Kashi, Malt-O-Meal, RX, Quaker, Cream of Wheat, McCann’s, Cream of Rice, Seven Sundays, Simple Truth, Purely Elizabeth, Chex.
This report, written by Sydney Olson, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight hot and cold cereal market research, current trends, and add expert context to the numbers.
2022 growth of the hot and cold cereal category will be predominately driven by higher price points, though performance will be supported by category perceptions of value, convenience and health. Once inflation is rectified, challenges related to progression away from home and foodservice recovery will resume. 2022 presents opportunity for the category to reset, focus on the many underperforming cereal varieties, secure usage habits formed amid the pandemic and establish new occasions.
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Find out more£ 3,695
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Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more