"Simple pleasures are the main undercurrent to the category, and worth the wellness trade-offs. Continue supporting the fun of flavor that brings consumers together."
Adriana Chychula, Analyst - Food, Drink & Nutrition
The category’s known wellness trade-offs are worth the price to consumers, who say they don’t expect these products to be healthy. The enjoyment of simple pleasures – often shared – keeps bringing them back. While the category as a whole has been stabilizing post-pandemic and will face challenges related to evolving supply chains, consumers are largely reporting they are maintaining their usual hot dog, bacon and sausage consumption – a positive for the category.
In fact, sharing simple pleasures can be a bright spot as consumers navigate evolving norms. The added plus of convenient preparation and source of protein also buoy the category. Product and pricing transparency, especially related to changes, can safeguard trust and carry the rest.
For the purposes of this Report, Mintel has used the following definitions:
Excluded from the market size of this Report are:
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