This report examines new product development and consumer attitudes toward household care packaging and formats in the US market. It also considers consumer attitudes and brand innovation related to product formats such as detergent pods, concentrated formulas, and wipes. Get ahead in this competitive industry with data-backed analysis and insights.
Below, we’ve summarized the core areas analyzed and provided hand-selected findings from the full document.
Core Areas Analyzed
- Market drivers impacting the US homecare packaging market.
- Competitive strategies and market opportunities to drive growth.
- Consumers’ preferred packaging and label attributes.
- Homecare format market penetration.
- Packaging failures and problems perceived by consumers.
- Consumer interest in packaging innovations.
US Homecare Packaging Market Trends
- Packaging-related problems: Functional issues are more important for consumers than communication issues. It’s clear that problems with dispensing still need ironing out, as over a third of consumers state spilling/dripping when pouring/resealing as an issue with household care packaging.
- Preferred packaging attributes: Storage space is limited in US homes, as indicated by the fact that over half of consumers want packaging that is easy to store. While this is a leading factor, another important attribute is recyclability. Brands can appeal to consumers’ loyalty by continuing with storage innovation, and making end-of-life homecare packaging processing easier.
- Most used packaging format: Most US consumers are using all 10 homecare categories tracked by Mintel, and household paper products lead for usage overall. Wipes are also a top-used format, which is also the format with the most attention from regulators. Keeping up with the trend of sustainable packaging such as plant-based alternatives will be important going forward.
Buy the full report for a complete analysis of the current US homecare packaging market trends and forward-looking strategies for brands. You may also be interested in our catalog of household market research.
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Expert Analysis
Leading household analyst Jamie Rosenberg delivers expert industry insights with this in-depth report.
Packaging is getting smarter, more specialized and more sustainable. Consumers expect brands to take responsibility for the environmental impact their products.
Jamie Rosenberg
Associate Director, Global Household and Personal Care
Collapse All
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- Key issues covered in this Report
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Executive Summary
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The Market
- Market context
- Market drivers
- Graph 1: Consumer Price Index change from previous period, 2007-24
- Graph 2: Consumer Sentiment Index, 2007-24
- Graph 3: growth rate for selected homecare segments, in inflation-adjusted dollars, 2023
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Competitive Strategies and market opportunities
- Launch activity and innovation
- Graph 4: belief that companies can do more than governments to change the world, by age, 2022
- Graph 5: most important types of label information, 2023
- Graph 6: percentage of surface cleaning, laundry and dish care launches using refillable bottles, 2015-24
- Graph 7: prioritization of refillable packaging, and attitudes toward sustainable packaging, by age, 2024
- Graph 8: top four automatic laundry detergents rated across ten key benefit areas, 2023
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Consumer Insights
- Consumer fast facts
- Preferred packaging attributes
- Graph 9: packaging qualities ranked among consumers' top three attributes, 2023
- Graph 10: consumers interested in packaging made from certified sustainable sources, by age and parental status, 2024
- Household care format penetration
- Graph 11: homecare format interest vs use, 2024
- Graph 12: use of surface cleaning and floor wipes, by income and parental status, 2024
- Preferred label attributes
- Graph 13: most desired packaging label information, 2024
- Packaging-related problems
- Graph 14: packaging problems, 2024
- Graph 15: consumers who say that homecare packaging labels are too hard to read, by age, 2024
- Attitudes toward homecare packaging
- Graph 16: attitudes toward homecare packaging, 2024
- Graph 17: select attitudes where parents over index, by parental status, 2024
- Interest in innovations
- Graph 18: interest in packaging that's easy to recycle, vs refill services with home delivery, 2024
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Appendix
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