This Market Dynamics report features market data extracted from Mintel’s US Household Surface cleaners Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US cleaning products market. The full report is available to purchase here.
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THE MARKET
- Market size and forecast
- Consumers and the economic outlook
- Leverage consumers’ improving financial confidence
- Graph 1: change in financial situation over the past 12 months, 2023-25
- Impact of tariffs will remain top-of-mind for brands and consumers
- Retail sales and forecast of household surface cleaners
- Graph 2: total sales and forecast of household surface cleaners, at current prices. 2019-30
- Retail sales and forecast of household surface cleaners
- Retail sales of household surface cleaners, by segment
- Graph 3: total retail sales and forecast of household surface cleaners, by segment, at current prices, 2019-30
- Retail sales of household surface cleaners, by segment
- Clorox remains dominant, but private label and smaller players make inroads
- Sales of household surface cleaners, by company
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THE CONSUMER
- Consumers remain loyal but are implementing more cost-saving behaviors
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Market size and forecast
- Retail sales and forecast of household surface cleaners, inflation-adjusted
- Market and brand share
- Average annual household spending on household surface cleaners
- Retail sales of household surface cleaners, by segment
- Retail sales and forecast of toilet, tub & tile cleaners
- Retail sales and forecast of all-purpose cleaners
- Retail sales and forecast of specialized cleaners
- Retail sales and forecast of cleaning cloths/wipes
- Retail sales and forecast of floor cleaners/wax removers
- Retail sales and forecast of furniture polish
- Retail sales of household surface cleaners, by channel
- Sales of toilet, tub & tile cleaners, by leading companies and brands
- Sales of all-purpose cleaners, by leading companies and brands
- Sales of specialized cleaners, by leading companies and brands
- Sales of cleaning cloths/wipes, by leading companies and brands
- Sales of floor cleaners/wax removers, by leading companies and brands
- Sales of furniture polish, by leading companies and brands
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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