The household cleaning equipment market has reached a point of stability following the disruptions of the pandemic, but it now faces challenges in achieving significant growth.
The household cleaning equipment market has reached a point of stability following the disruptions of the pandemic, but it now faces challenges in achieving significant growth. Key factors impacting this market include a lack of innovation, a decrease in home ownership rates, and the durable nature of cleaning tools which reduces the frequency of purchases. Consumers are placing a premium on price, functionality, and the longevity of products rather than brand names or material quality.
There is a notable interest in ergonomic solutions for older consumers and sustainable, convenient options for younger generations. Additionally, the adoption of AI and automation in cleaning equipment is gaining traction, especially among younger consumers and busy parents who value time-saving devices. While older users prefer practical, multifunctional tools, younger consumers are more open to experimenting with new technologies and will drive adaptation of future innovations.
The cleaning equipment market stabilizes post-pandemic, now facing low innovation. Consumers seek multifunctional, sustainable, and AI-enhanced cleaning solutions.
Lindsay Cameron, Analyst – Health & Wellness
For the purposes of this Report, Mintel has used the following definitions:
This Report focuses on the US market for household cleaning equipment, including:
Excluded from this Report are household surface cleaners, disposable wipes, and electric cleaning equipment, such as vacuum cleaners. For more information on these excluded segments, please refer to Mintel’s Household Surface Cleaners – US, 2024. Electric cleaning equipment (eg vacuum cleaners), are covered in the Consumer section but excluded from the Market and Companies and Brands.
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