This report provides a comprehensive review of the household surface cleaners market in the US. Know how and why consumers buy household surface cleaning products with Mintel’s data-backed analysis. Get ahead by knowing your product’s audience today.
The U.S. household surface cleaner (HSC) market is projected to reach $7.2 billion by 2024, fueled by increasing consumer demand for multipurpose and eco-friendly cleaning solutions. The market is anticipated to grow at a rate of 2.7% from 2023 to 2024, with a long-term growth forecast of 5.9% from 2024 to 2029. Key consumer trends indicate a growing preference for natural and sustainable products, as well as a rise in DIY cleaning solutions, particularly among younger demographics who are influential in driving change.
Economic resilience, marked by easing inflation and a robust labor market, has strengthened household finances and enhanced consumer spending power, further propelling market growth. Brands prioritizing eco-friendly claims and natural ingredients are well-positioned to attract environmentally conscious consumers. Additionally, finding ways to streamline consumer routines while maximizing productivity will be crucial, as shoppers determine which products to keep in their repertoire.
For the purpose of this report, Mintel defines the household surface cleaner market as consisting of the following segments:
This report was written by David Hamlette. David joined Mintel as a health and wellness reports analyst in August 2023. Prior to Mintel, he worked as an associate market research consultant in Chicago, providing qualitative insights for CPG and pharma companies. He graduated from George Mason University with a B.S. in Psychology, and the University of Chicago with a M.A. in Social Science.
Consumers are grappling with indecision regarding their cleaning preferences, making it crucial for brands to adapt and effectively address behaviors as they evolve.
David Hamlette
Research Analyst; Health and Wellbeing
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