2024
9
US Ice Cream and Frozen Novelties Market Report 2024
2024-05-03T11:02:02+01:00
REPD060DC1E_93BA_4122_B78A_1F1B384D9139
3695
172794
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Report
en_GB
The comfort and joy found in frozen treating is solid, yet frozen treats can chip away and add occasions with formats, sizes, and new-ish flavors. Kelsey Olsen, Food &…

US Ice Cream and Frozen Novelties Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

This report explores the ice cream and frozen novelties market in complete detail. Our industry expert analyzes the market and the US consumer in detail. The report features information on US ice cream market size, five year forecast, consumer insights and opportunities for future growth in a competitive industry.

Key Issues Covered in this Report

  • Trended frozen treat purchases by purchase location, type, and product
  • Frequency of new frozen treat trial and motivators to new product trial
  • Interest in ice cream and frozen novelty product concepts
  • Ice cream and frozen novelties attitudes and behaviors
  • Associations with ice cream and frozen novelties compared to other sweet treats
  • Brand innovation, strategies, and opportunities

US Ice Cream Market Overview

A resurgence of self care and comforting eating in 2020 boosted ice cream and frozen novelties, followed by a period of steady inflation that made at home frozen treating that much more appealing (and budget friendly). Now, as inflation is cooling, consumers and younger generations especially, are getting back to away from home frozen treating, raising the bar for at home expectations and perhaps even paving the way for a new wave of premium frozen treats.

  • US ice cream market size: Mintel estimates a 5.4% increase in retail sales of ice cream and frozen novelties in 2023.

Find a full breakdown of current US ice cream market dynamics in this report, alongside expert analysis.

Ice Cream and Frozen Novelties Market and Consumer Trends

A sweet dose of variety

Consumers find comfort in traditional frozen treat flavors and have some sense of routine with product choices, but unique options bring the fun, too. In fact, 3 in 4 ice cream consumers agree that trying new flavors of frozen treats is a fun experience.

A new age of premium

As away from home frozen treating is on the rise, the retail frozen treat market may be entering a new age of premiumized at home experiences. While premium ingredients are a direct (and widely appealing approach), things like customization inspiration, formats, and even positioning can all play a role in elevating, too.

Continue to explore our expert’s breakdown of the latest market opportunities and competitive strategies inside the full report. Readers of this report may also be interested in Mintel’s global Future of Ice Cream.

Report Scope

This report examines retail sales of ice cream and frozen novelties (often referred to as “frozen treats” for the sake of brevity). For the purposes of this report, the ice cream and frozen novelties market has been segmented as follows:

  • Ice cream/frozen dairy dessert (including gelato)
  • Frozen novelties (eg ice cream bars, sandwiches, cones, popsicles and the like, all with the advantage of hand-held convenience, single portions/portion control and snack friendliness)
  • Frozen yogurt and dairy alternatives (including non-dairy items made from soy or other dairy alternatives)
  • Sherbet, sorbet and ices.

Meet The Expert

US Ice Cream and Frozen Novelties Market Report is written by Kelsey Olsen, a leading Food & Drink Analyst. Kelsey joined Mintel in 2022 as a US Food and Drink Analyst. Kelsey uses her expertise to identify changing consumer behavior, industry trends, and innovation across packaged food and drink categories. Kelsey has a B.A. in Nutrition with a concentration in Food Studies and Business from the College of St. Benedict in Minnesota.

The comfort and joy found in frozen treating is solid, yet frozen treats can chip away and add occasions with formats, sizes, and new-ish flavors.

Kelsey Olsen, Food and Drink AnalystKelsey Olsen
Food & Drink Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Market Dynamics

      • Market drivers
      • Graph 1: attitudes toward the center store – quality and selection, by generation, 2023
      • Graph 2: milk types purchased in the past three months, by age, 2023
      • Market size and forecast
      • Market segmentation
      • Graph 3: total retail sales and forecast of ice cream and frozen novelties, by segment, at current prices, 2018-28
      • Graph 4: total retail sales and forecast of frozen yogurt/non-dairy and sherbet/sorbet/ices, by segment, at current prices, 2018-28
      • Market share/brand share
    • Consumer Insights

      • Consumer fast facts
      • Trended ice cream & frozen novelties purchase location
      • Graph 5: trended ice cream & frozen novelties purchase locations, 2023-24
      • Graph 6: frozen treat purchase locations, 2024
      • Graph 7: frozen treat purchase location, 2024
      • Trended types of ice cream & frozen novelties purchased
      • Graph 8: trended types of frozen treats purchased, 2023-24
      • Graph 9: types of ice cream & frozen novelties purchased, by generation, 2024
      • Graph 10: frozen treat purchase, by parental status, 2024
      • Graph 11: frozen treat purchase, by household size, 2024
      • Trended ice cream & frozen novelties products purchased
      • Graph 12: trended types of frozen treats purchased, 2023-24
      • Graph 13: types of frozen treats purchased, by generation, 2024
      • Graph 14: types of frozen treats purchased, by household size, 2024
      • Frequency of frozen treat trial
      • Graph 15: frequency of new frozen treat trial, by generation, 2024
      • Graph 16: frequency of new frozen treat trial, by household size, 2024
      • Ice cream & frozen novelties new product trial motivators
      • Graph 17: motivators to purchase a new frozen treat, 2024
      • Graph 18: motivators to purchase a new frozen treat, by generation, 2024
      • Graph 19: motivators to purchase a new frozen treat, by household size, 2024
      • Interest in ice cream concepts
      • Graph 20: interest in ice cream concepts, 2024
      • Graph 21: interest in ice cream concepts, by generation, 2024
      • Graph 22: interest in ice cream concepts, by household size, 2024
      • Interest in frozen novelty concepts
      • Graph 23: interest in frozen novelty concepts. 2024
      • Graph 24: interest in frozen novelty concepts, by generation, 2024
      • Graph 25: interest in frozen novelty concepts, by parental status, 2024
      • Ice cream & frozen novelties behaviors/attitudes
      • Graph 26: ice cream and frozen novelties attitudes and behaviors, 2024
      • Graph 27: ice cream and frozen novelties attitudes and behaviors, by generation, 2024
      • Graph 28: ice cream and frozen novelties attitudes and behaviors, by household size, 2024
      • Sweet treat associations
      • Graph 29: associations with different sweet treats, 2024
      • Graph 30: associations with ice cream, by generation, 2024
      • Graph 31: associations with frozen novelties, by generation, 2024
    • Innovation and Marketing Trends

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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      Data

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      *databooks not available with UK B2B Industry reports.

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