This report explores the ice cream and frozen novelties market in complete detail. Our industry expert analyzes the market and the US consumer in detail. The report features information on US ice cream market size, five year forecast, consumer insights and opportunities for future growth in a competitive industry.
A resurgence of self care and comforting eating in 2020 boosted ice cream and frozen novelties, followed by a period of steady inflation that made at home frozen treating that much more appealing (and budget friendly). Now, as inflation is cooling, consumers and younger generations especially, are getting back to away from home frozen treating, raising the bar for at home expectations and perhaps even paving the way for a new wave of premium frozen treats.
Find a full breakdown of current US ice cream market dynamics in this report, alongside expert analysis.
Consumers find comfort in traditional frozen treat flavors and have some sense of routine with product choices, but unique options bring the fun, too. In fact, 3 in 4 ice cream consumers agree that trying new flavors of frozen treats is a fun experience.
As away from home frozen treating is on the rise, the retail frozen treat market may be entering a new age of premiumized at home experiences. While premium ingredients are a direct (and widely appealing approach), things like customization inspiration, formats, and even positioning can all play a role in elevating, too.
Continue to explore our expert’s breakdown of the latest market opportunities and competitive strategies inside the full report. Readers of this report may also be interested in Mintel’s global Future of Ice Cream.
This report examines retail sales of ice cream and frozen novelties (often referred to as “frozen treats” for the sake of brevity). For the purposes of this report, the ice cream and frozen novelties market has been segmented as follows:
US Ice Cream and Frozen Novelties Market Report is written by Kelsey Olsen, a leading Food & Drink Analyst. Kelsey joined Mintel in 2022 as a US Food and Drink Analyst. Kelsey uses her expertise to identify changing consumer behavior, industry trends, and innovation across packaged food and drink categories. Kelsey has a B.A. in Nutrition with a concentration in Food Studies and Business from the College of St. Benedict in Minnesota.
The comfort and joy found in frozen treating is solid, yet frozen treats can chip away and add occasions with formats, sizes, and new-ish flavors.
Kelsey Olsen
Food & Drink Analyst
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