This report provides comprehensive and current information and analysis of the US ice cream and frozen novelties market including ice cream market size, anticipated market forecast, relevant market segmentation, ice cream market share and industry trends for the ice cream and frozen novelties market in the US.
54% of US adults agree there is nothing wrong with eating indulgent food, and the same portion agree indulgent foods can benefit your overall health. This finding foreshadows the future of frozen treat brands by highlighting a shift away from dated and restrictive definitions of health and towards the importance of decompression, connection, and enjoyment ice cream can facilitate.
Soaring grocery prices can be especially threatening to discretionary and impulse-driven categories such as frozen treats. Even so, premium is the leading concept that would motivate frozen treat shoppers to buy more. This indicates inflationary prices will lend to a “less-but-better” approach to treating.
Years of pandemic restriction has sparked consumer desire to dine out and socialize in person; expect to see consumers trading CPG frozen treats for parlors and restaurants. Especially in light of inflation, the experiential element of dining out can help justify higher prices. Retailers and brands can rival foodservice through concepts that convey everyday enjoyment.
At-home lifestyles further broadened what kinds of foods can be considered a snack, creating greater access to categories such as frozen treats that were previously ruled out due to lack of shelf stability and portability. Leading concept innovation of interest, including small formats, RTD milkshakes and ice cream in pouches, signal ongoing opportunity for frozen treats brands to connect to find a place in snacking occasions outside of evening dessert.
Read on to discover more about the US ice cream and frozen novelties consumer market, read our US Frozen Snacks Market Report 2021, or take a look at our other Food research reports.
Brands include: M&Ms, Little Debbie, Froneri International, Unilever, Wells Enterprises, Blue Bell Creameries, Dairy Farmers of America, Turkey Hill Dairy, Mars Incorporated, Rich Products Corporation, Nestle Drumstick, Outshine, Edy’s, Häagen-Dazs, Mars’ Snickers, Twix, Carvel, Blue Bunny, Snickers, Twix, Klondike, Popsicle, The Skinny Cow, Magnum, Good Humor, Talenti, Breyers, Halo Top, Mayfield, Yasso, Friendly’s, Kemps, So Delicious, Simple Truth, Beckon, Hudsonville, La Michoacana, Tropicale.
This report, written by Sydney Olson, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on the frozen treats market to highlight current trends and add expert context to the numbers.
Sales of ice cream and frozen novelties remain elevated far beyond the pre-pandemic baseline, though have entered a period of stabilization as consumers eagerly return to out-of-home experiences and manage soaring grocery spend. Exciting flavor profiles, snackable formats, premium concepts and experiential tactics can keep consumers engaged, justify higher prices and fend off returning parlor/shop competition.
Sydney Olson
Food and Drink Analyst
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