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THE MARKET
- Snapshot – market size and forecast of ice cream and frozen novelties
- Consumers and the economic outlook
- Consumer confidence remains depressed as new economic concerns arise
- Graph 1: consumer sentiment index, 2022-26
- Price pressures continue to impact ice cream ingredients
- Weight management trends impact how consumers indulge
- Graph 2: snacking frequency, by GLP-1 usage, 2025
- Warming weather is melting seasonality
- Market size and forecast
- Moderate growth ahead for ice cream and frozen novelties
- Market size and forecast of ice cream and frozen novelties
- Graph 3: total retail sales and forecast of ice cream and frozen novelties, at current prices, 2019-30
- Total retail sales and forecast of ice cream and frozen novelties, at current prices, 2019-30
- Market segmentation
- Frozen novelties segment proves itself as category leader
- Graph 4: total retail sales and forecast of ice cream and frozen novelties, by segment, at current prices, 2019-30
- Total retail sales of ice cream and frozen novelties, by segment
- Market/brand share
- Total ice cream brands
- Graph 5: ice cream and frozen novelties market share, 2025
- MULO sales of ice cream and frozen novelties, by leading companies
- Competition heats up the frozen novelties segment
- MULO sales of frozen novelties, by leading companies and brands
- Ice cream successes are polarized from BFY to extra indulgent brands
- MULO sales of ice cream, by leading companies and brands
- Uneven brand performance across struggling frozen yogurt/non-dairy segment
- MULO sales of frozen yogurt/non-dairy, by leading companies and brands
- Sherbet/sorbet/ices continue to find strong sale growth
- MULO sales of sherbet/sorbet/ices, by leading companies and brands
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APPENDIX
- Market definition
- Market size sources and methodology
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of ice cream and frozen novelties, at inflation-adjusted prices, 2019-30
- Total retail sales of ice cream and frozen novelties, by segment, at current prices 2023 and 2025
- Market size and forecast of frozen novelties, at current prices, 2019-30
- Market size and forecast of frozen novelties, at inflation-adjusted prices, 2019-30
- Market size and forecast of ice cream, at current prices, 2019-30
- Market size and forecast of ice cream, at inflation-adjusted prices, 2019-30
- Market size and forecast of frozen yogurt/non-dairy, at current prices, 2019-30
- Market size and forecast of frozen yogurt/non-dairy, at inflation-adjusted prices, 2019-30
- Market size and forecast of sherbet/sorbet/ices, at current prices, 2019-30
- Market size and forecast of sherbet/sorbet/ices, at inflation-adjusted prices, 2019-30
- Market forecast and prediction intervals
- The consumer
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- TURF methodology
- How to read: TURF analysis
- US generation groups
- Abbreviations
This Market Dynamics report features market data extracted from Mintel’s US Ice Cream and Frozen Novelties Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US ice cream market. The full US report is available to purchase here.
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