This Market Dynamics report features market data extracted from Mintel’s US Ice Cream and Frozen Novelties Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US ice cream market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Market drivers
- A recipe for supply chain woes
- Consumer sentiment slumped in Q1
- Graph 1: consumer sentiment index, 2022-25
- Healthy financial situations lose footing as consumers increasingly ‘getting by’
- Graph 2: trended household confidence – financial health, March 2020-March 2025
- Tariffs may tell a different story of the ‘affordable indulgence’ narrative of years past
- Following up on the state of dairy vs non-dairy
- Graph 3: purchase of dairy and non-dairy milk, 2024
- Market size and forecast
- Uncertainty persists amidst steadying sales growth
- Retail sales and forecast of ice cream and frozen novelties
- Retail sales and forecast of ice cream and frozen novelties, at current prices
- Retail sales and forecast of ice cream and frozen novelties, at inflation-adjusted prices
- Market segmentation
- Frozen novelties persist as the market leader
- Graph 4: total retail sales of ice cream and frozen novelties, by segment, at current prices ($ million), 2024
- Similar segment growth across larger segments, smaller segments a different story
- Graph 5: total retail sales and forecast of ice cream and frozen novelties, by segment, at current prices, 2019-29
- Retail sales of ice cream and frozen novelties, by segment
- Market share/brand share
- Steadier sales across leading companies, yet emerging companies and lingering spinoff remains
- Sales of ice cream and frozen novelties, by company
- Strong ups and downs in frozen novelty brand performance contribute to steady growth overall
- Sales of frozen novelties, by leading companies and brands
- Rocky road for ice cream segment makeup, yet some leading companies and private label shine
- Sales of ice cream, by leading companies and brands
- Frozen yogurt/non-dairy ups and downs within company portfolios as the overall segment struggles
- Sales of frozen yogurt/non-dairy, by leading companies and brands
- A standout season for most sherbet/sorbet/ice players
- Sales of sherbet/sorbet/ices, by leading companies and brands
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CONSUMER INSIGHTS
- Trended purchase types
- Specialized solutions heat up as palates diversify and preferences flex
- Graph 6: trended frozen treat purchase types, 2024-25
- Frozen treat behaviors
- 4 in 10 keep a frozen treat stash
- Graph 7: frozen treat behaviors, 2025
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Lean on hydration’s momentum with refreshment solutions
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APPENDIX
- Market definition
- Market size methodology
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Total market sales and forecast, at inflation-adjusted prices
- Total retail sales and forecast, by segment share
- Frozen novelties total retail sales and forecast, at current prices
- Frozen novelties total retail sales and forecast, at inflation-adjusted prices
- Total retail sales and forecast of ice cream, at current prices
- Total retail sales and forecast of ice cream, at inflation-adjusted prices
- Total retail sales and forecast of frozen yogurt/non-dairy, at current prices
- Total retail sales and forecast of frozen yogurt/non-dairy, at inflation-adjusted prices
- Total retail sales and forecast of sherbet/sorbet/ices, at current prices
- Total retail sales and forecast of sherbet/sorbet/ices, at inflation-adjusted prices
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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