US In-Home Lifestyles Consumer Report 2024

This report explores in-home lifestyles, as related to consumers’ attitudes toward their home and their behaviors while at home. It provides a data-backed analysis of what consumers like and dislike about their current living situation while also asking what their ideal home might look like in the future.

Below, we’ve provided the main topics covered and hand-selected findings from the report.

Main Topics Covered

• Home trends and factors impacting in-home lifestyles.
• Consumers’ current home environment and their ideal home environment.
• What wellbeing at home looks like to consumers.
• Attitudes toward the home and behaviors at home.
• The meaning of the home to consumers.

Overview of Consumers’ In-Home Lifestyles

Consumers’ in-home lifestyles in the US are characterized by a desire for a comfortable and functional living space that reflects their personalities and meets the evolving needs of a hybrid working and living environment. Most consumers live with others, which can create a need for solutions that help make the home a relaxing and calming environment. Consumers are open to brands that can enhance their in-home experience through convenience, customization, and value.

In-Home Lifestyles: Key Consumer Insights

• Younger consumers and renters in the US are seeking multifunctional spaces and solutions to maximize their limited living areas. Brands have an opportunity to offer pliable and multifunctional products, as well as personal interior design consultations, to help these consumers make the most of their space.
• The home environment is considered a safe and relaxing space by most consumers, but there is a need for brands to address frustrations. Hybrid working environments can mean a lack of alone time and a need for homes to serve multiple functions, which brands can address.
• Parents, particularly Millennials with young children, are focused on environmentally friendly living practices, creating a demand for brands to offer sustainable and reusable products to support a greener home lifestyle.

Buy your copy of this report today for a complete review of consumers’ in-home lifestyles and habits. You may also find our report on how consumers host gatherings at home relevant.

Additional Features Included in Your Report

• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading retail and eCommerce analyst Katie Hansen delivers expert industry insights with this in-depth report.

Consumers want their home to be a safe, relaxing space. While this is the reality for most consumers, there’s room to elevate all the elements a home can offer.

 

Katie Hansen
Senior Analyst, Retail & eCommerce