US In-Home Lifestyles Market Report 2022
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“The mentality of having a home base epitomized life at home throughout the pandemic, and consumers embraced gratitude for everything their abodes allowed them to accomplish. Brand support has been…

US In-Home Lifestyles Market Report 2022

£ 3,695 (Excl.Tax)


The US In-Home Lifestyles Market Report 2022 identifies consumers’ attitudes towards their in-home lifestyles in the US, changes of US in-home lifestyles post-pandemic, and the impact of inflation on US consumer spending on in-home lifestyles. This report covers the Us In-Home Lifestyles market size, market forecast, market segmentation and industry trends for In-Home Lifestyles in the US.

US In-Home Lifestyles Report: Current Market Landscape

According to our US in-home lifestyles market research, the home is directly integrated with consumers’ wellbeing and emotional needs. The pandemic heightened the perspective of home being a sanctuary and safe space, creating renewed appreciation for the home in consumers’ post-pandemic mindsets. Furthermore, the home as a space has demonstrated an immense amount of flexibility over the past two years to adapt to various needs, and brands have played a critical role in supporting consumers through new home-based routines.

While home was able to provide a sense of comfort and protection throughout the pandemic, inflation and fears of a recession will bring different layers of stress and uncertainty, and will also affect US consumer spending on in-home lifestyles. To stay relevant in the stay-at-home lifestyle market, brands will have to prioritise access to services and products that provide consumers with a sense of control and confidence in their homes.

Consumer Lifestyles in the US: Market Share and Key Industry Trends

Our US in-home lifestyles report predicts that more brands will form ecosystems, that connect the dots on various points of consumers’ lifestyles. Home will serve as the base for a myriad of services to emerge that simplify the decisions consumers have to make, by having more products integrated to work in tangent.

Our US in-home lifestyles market research shows that financial brands will have clear opportunities to support consumers as they aim to create a budget that balances the desire to embrace post-pandemic spending opportunities, with the increased cost of everyday essentials. Another way for brands to keep consumers engaged in the stay-at-home lifestyle market, is to support consumers with extra layers of support and value, such as blending function and design in home-based products. Brand partnerships with BNPL services will be a core focus in in-home lifestyles in the US to balance spending on various elements of the home.

  • 81% of consumers agree that their home fits their needs.
  • 79% agree that coziness is more important than perfection in a home.
  • 63% of consumers view the home as a place to relax.
  • 19% of consumers view their homes as a source of responsibilities.

Future Trends in the US In-Home Lifestyles Market

Technology will continue to adapt to offer new levels of access and convenience, thus shaping in-home lifestyles in the US. Technology that currently offers experiential value will shift to offer functional value, in a manner that enhances life at home. However, our US in-home lifestyles market research shows that such technology, in order to be successful, has to adapt in a manner that doesn’t sacrifice the emotional wellbeing benefits consumers expect from their home.

According to our US in-home lifestyles report, smart home technology will bring new layers of connection, control and efficiency into the in-home lifestyles in the US, while 3D printing will transform the way homes are built and constructed, with the goal of creating more sustainable and affordable communities.

Read on to discover more details or take a look at all of our US General Lifestyles Market Research.

Quickly Understand

  • Consumer sentiments toward their in-home lifestyles in the US.
  • What changes are to be expected in in-home lifestyles in the US as a result of COVID-19?
  • The emotional value of home and its impact on consumers’ wellbeing.
  • Which areas of the home are prioritised for improvement?
  • Influences on in-home lifestyles in the US.
  • Generational differences surrounding life at home.

Covered in this Report

Products: Home décor (candles, paper flowers, plants), food (pasta, olive oil), furniture, BNPL services, home appliances (humidifiers, light bulbs), 3D printing, insurance, drink (coffee), skincare, haircare, fashion, blankets, anti-insect technology, mattresses, smart technology, and many more.

Brands: Barilla, Spotify, Brightland, DTC (Bloomscape), Outer, CPG, Cheetos, Amazon, affirm, Pottery Barn, TikTok, Etsy, Hedvig, Horti, Airbnb, Instagram, Greater Goods, Jolie, Canopy, J.Crew, Soho House (Soho Home), Serta, Shinola, Rifle Paper, Masonite, Yale, Ring, Argos, Pinterest, World Market, and many more.

Expert Analysis from a Specialist in the Field

This report, written by Carol Wong-Li, a leading analyst in the Consumers & Cultures sector, delivers in-depth commentary and analysis to highlight current trends in the US In-Home Lifestyles Market 2022, and adds expert context to the numbers.

The mentality of having a home base epitomized life at home throughout the pandemic, and consumers embraced gratitude for everything their abodes allowed them to accomplish. Brand support has been critical to helping consumers embrace life by bringing a variety of comforts directly into the home. Economic uncertainty will keep the home a core focus and an outlet for self-expression. As the home is still a sanctuary, brands that think about value through the lens of emotional wellbeing, rather than solely relying on the transactional value of products and services will be the winners. Notably, this opens the door for companies not traditionally associated with home décor to partake in the in-home experience conversation to help enhance mental health benefits of staple in-home activities.

Carol Wong-Li
Carol Wong-Li
Director – Consumers & Cultures

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report:
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: In-home lifestyles outlook, 2022-27
    • Opportunities and challenges
    • Satisfaction with their homes is high, though consumers will welcome products that provide a sense of control
      • Figure 2: Satisfaction and select attitudes toward the home (any agree), 2022
    • Home is relaxing, though not necessarily a refuge
      • Figure 3: Perception of home, 2022
    • Consumers are coming away from the pandemic with changed lifestyles and a greater appreciation for their homes
      • Figure 4: Change in appreciation for the home and lifestyle since the pandemic (any agree), 2022
    • Two thirds of consumers are always on the lookout for ways to improve their home’s atmosphere
      • Figure 5: Home renovation priorities, 2022
    • Key consumer insights
    • Embrace multi-sensory experiences in the home
    • Empower moms by reminding them of the pride they have in their home
    • Gen Zs less likely to feel satisfied and more likely to feel restless
    • Consumers aren’t anticipating a full return to work
  3. Market Factors and Current Opportunities

    • Inflation and concerns of recession will shape life at home, as consumers focus on essentials
    • Consumer sentiment reached new low in February
      • Figure 6: Consumer sentiment index, 2021-2022
    • BNPL will grow in popularity to afford essentials and luxuries around the home
      • Figure 7: Affirm Instagram post, 2022
    • Despite optimism for a post-pandemic future, COVID-19 will have long-term implications for home
    • Home buyer’s remorse could collide with inflation challenges, driving motivation for budget friendly interior design
      • Figure 8: Handmade By Sara Kim Instagram post, 2022
    • An insurance mindset will captivate consumer interest
      • Figure 9: Horti Instagram post, 2021
      • Figure 10: Hedvig Instagram post, 2021
    • New technology will transform home from the inside and out
    • 3D printing will gradually drive more interest and bring new attention to the infrastructure of a home
      • Figure 11: ICON 3D Tech Instagram post, 2022
  4. Competitive Strategies and Future Opportunities

    • Meeting consumer needs through the lens of the Wellbeing Trend Driver
    • Sensory experiences present opportunities for mindful experiences
      • Figure 12: Barilla Instagram post, 2021
      • Figure 13: Greater Goods Roasting Instagram post, 2022
    • Plant mania shows no signs of slowing down: spotlight on Bloomscape
      • Figure 14: Bloomscape Instagram post, 2022
    • Companies prioritize beauty and wellness messaging through the home: spotlight on Jolie and Canopy
      • Figure 15: Jolie Instagram post, 2022
      • Figure 16: Canopy Instagram post, 2021
    • Meeting consumer needs through the lens of the Identity Trend Driver
    • Function meets design: spotlight on Outer and Serta
      • Figure 17: Outer Instagram post, 2021
      • Figure 18: Serta Instagram post, 2022
    • Meeting consumer needs through the lens of the Technology Trend Driver
    • Wellbeing and Identity influence smart home adoption
      • Figure 19: Cheetos Instagram post, 2022
  5. In-Home Lifestyles: Fast Facts

  6. Satisfaction with Life at Home

    • Satisfaction with home is high, despite pandemic challenges
      • Figure 20: Satisfaction and select attitudes toward the home (any agree), 2022
    • Household income plays a role in home satisfaction, especially as home- based needs exist in a state of flux
      • Figure 21: “My home fits my needs” (any agree), by household income
    • Gen Zs less likely to feel satisfied and more likely to feel restless
      • Figure 22: Satisfaction and select attitudes toward the home (any agree), Gen Z vs overall, 2022
    • Opportunity exists in helping renters express their personality
      • Figure 23: Rifle Paper Co. Instagram post, 2022
  7. The Meaning of Home

    • Home is relaxing, though not necessarily a refuge
      • Figure 24: Perception of home, 2022
      • Figure 25: Masonite Doors Instagram post, 2022
    • Baby Boomers and Swing Generation are more settled in their homes
      • Figure 26: Perception of home, by generation, 2022
    • Consider inspiring Millennials in unexpected places
      • Figure 27: Argos Instagram post, 2022
    • Mothers feel the burden of stress
      • Figure 28: Perception of home, mothers vs overall, 2022
    • Each aspect of the home can be a sense of pride: spotlight on World Market
      • Figure 29: World Market Instagram post, 2022
    • Home is a focal point for suburban consumers
      • Figure 30: Perception of home, by area lived, 2022
    • Lean into the “liveable” elements to attract younger consumers
      • Figure 31: REI Instagram post, 2021
  8. Expected Change in In-Home Activities

    • There is a greater appreciation of the home, and a change in lifestyle
      • Figure 32: Change in appreciation for the home and lifestyle since the pandemic (any agree), 2022
    • New pet likely links to new appreciation of the home for parents
      • Figure 33: Change in appreciation for the home and lifestyle since the pandemic (any agree), parents with children under18 at home vs non-parents, 2022
      • Figure 34: TrustedHousesitters Instagram post, 2022
    • Home adapted to take on the activities of second and third places, but the foundation already existed
    • Increased cooking and screen time are lasting impacts of the pandemic
      • Figure 35: Expected change in at-home activities compared to before the pandemic, 2022
    • Consider ways to lean into the mental health benefits of these staple activities
      • Figure 36: Milk Bar Instagram post, 2021
    • Hybrid office lifestyles are being defined, consumers aren’t anticipating a full return
      • Figure 37: In-home activity frequency, by employed, 2022
    • Younger men anticipate entertaining at home more than before
      • Figure 38: Expect to entertain friends and family at home more, by age and gender, 2022
  9. Home Renovation Goals

    • The functional spaces of the home are most desired for renovation
      • Figure 39: Home renovation priorities, 2022
      • Figure 40: Brightland Instagram posts, 2021 and 2022
    • Men and women are still engrained in traditional stereotypes
      • Figure 41: Home renovation priorities
    • Consumers will be receptive to brands that infuse joy into homecare tasks
    • Bedrooms and common areas are upgrade priorities for Gen Z
      • Figure 42: Home renovation priorities, by generation
  10. Home Lifestyle Influences

    • Considerations differ between those who live alone vs those who live with others
      • Figure 43: Influences on the home, those who live alone vs overall, 2022
    • Hispanic household lifestyle choices are influenced by children, and women face the brunt of that responsibility
      • Figure 44: Influences on the home, by Hispanic origin and gender, 2022
      • Figure 45: Camp Instagram post, March 2022
  11. Appendix – Data Sources and Abbreviations

    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

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