US In-store Bakery Market Report 2024

This report covers the in-store bakery (ISB) sector in detail, providing data-backed strategic insights that can enable your growth in this competitive industry. Below, we’ve provided the report scope, summarized the core areas analyzed, and offered hand-selected findings from the full document.

Report Scope

In-store bakeries (ISBs) are bakeries within supermarkets, mass merchandisers, or club stores that offer bakery products such as breads, cakes, pies, bagels, cookies, doughnuts, and muffins. These stores generally have a dedicated counter space with staff to assist customers, and often bake products on site. In addition to the ISBs themselves, where appropriate, leading suppliers to ISBs are also discussed.

Core Areas Analyzed

• ISB market size and forecast.
• ISB purchase frequency and occasions.
• Interest in ISB experience and product concepts.
• Associations with baked goods by purchase location.
• Brand innovation, strategies, and opportunities.

US In-Store Bakery Market Size 2024-2028

ISB sales remained higher in 2023, coming from 2022’s big boost. Looking ahead, growth is expected to continue to steady out. As consumer confidence continues to rebound, consumers will continue to seek comfort and familiarity, especially in 2024. Mintel forecasts that the market will post over 4% growth in the next five years through 2028.

In-Store Bakery Market Insights

ISB occasions for consumers

As 50% use ISBs as a “special treat for the kids”, special occasions are the ISB’s mainstay, but they may limit the imagination to meet everyday needs despite the ability to fulfill them. Brands and retailers can balance a sense of specialty that differentiates and justifies price points, with everyday accessibility that emphasizes convenient quality, such as everyday customization opportunities.

Consumer interest in ISB concepts

The evolution of store perimeters featuring foodservice-style offerings has warmed shoppers to the idea that they can have even more to suit many needs, as over half express interest in daily specials. Reshaping product offerings and promoting them can turn the ISB, and a retailer, into a destination even when shopping isn’t on the schedule: for breakfast, lunch, or a quick snack.

Buy the full report for more in-depth insights into the US in-store bakery market. You may also be interested in our other in-store foodservice market research.

Additional Features Included in Your Report

• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading food & drink analyst Kelsey Olsen delivers expert industry insights with this in-depth report.

Building longer-term loyalty, shopping habits, and growth in the ISB will require a healthy balance of indulgence and meeting everyday needs. Innovation on the menu can create new occasions, but so can getting creative with pairings and merchandising that embraces the full power of the perimeter.

Kelsey Olsen
Food & Drink Analyst