Consumer interest in ingredients in Beauty and Personal Care is growing. Mintel’s market report analyses the latest ingredient trends and provides consumer insight, so your business can respond to the latest consumer demand, and be at the forefront of innovation in the beauty and personal care industry.
Over half of BPC consumers research personal care ingredients all or most of the time, indicating a steady growth of engagement and fluency that bodes well for NPD. Clear communication of ingredients beyond the ingredient list meets bare minimum expectations, while excitement around particular ingredients that address diversifying concerns can generate trial and recommendation. On the other hand, demand and supply of new products have inundated the market with an overwhelming amount of ingredients and ingredient claims. At the end of their ingredient research journey, consumers simply want to know whether they will get the results they paid for.
Purchase Mintel’s full report to learn more about the latest ingredient trends in beauty and personal care, as well as in-depth consumer insights so you can understand what consumers want and why. Readers of this report may also be interested in Mintel’s US Personal Care Consumer Report.
This report, written by Joan Li, a leading Beauty and Personal Care analyst, delivers in-depth commentary and analysis to highlight current trends in beauty and personal care ingredients.
Steady growth in ingredient interest and fluency bodes well for BPC while making ingredient narratives more competitive to speak to comfort, value, and efficacy.
Joan Li
Senior Analyst, Beauty and Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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