This report provides comprehensive and current information and analysis of the US Ingredient Trends in Beauty and Personal Care market including market size, anticipated market forecast, relevant market segmentation, and industry trends for Ingredient Trends in Beauty and Personal Care market in the US.
Although everything is a chemical, including water, 40% of BPC users say they are confident in their knowledge of ingredients used in BPC products and look for products that are labeled “chemical-free.”
Heightened concerns over health and safety due to today’s ongoing pandemic will lead more consumers to demand that brands provide detailed information regarding ingredient sourcing and the production process to ensure products are clean, safe and healthy.
One of the challenges for category players is how to navigate the minefield of taboo ingredients in search of effective formulas deemed safe and eco-ethical by consumers.
As science and expert-backed claims become a more commonplace in the BPC industry, validating will become increasingly required in order to justify product positioning.
Read on to discover more about trending skincare ingredients in the beauty and personal care consumer market, read our US Natural Health Consumer Market Report 2021, or take a look at our other Beauty and Personal Care Market research reports.
Brands include: TikTok, Reddit, Native, Dr. Shah, L’Oréal, Codex Beauty Labs, Deciem, Dr. Shereene Idriss, The Body Shop, Kosas, Monpure, K18, Hyram Yarbro, Bauer Beauty, Think Dirty, CosmEthics, Cocokind, Evereden, La Roche-Posay, Rejuveness, Bliss, Ponds, Gallinée.
Products include: Haircare, Skincare (face and body), Color cosmetics, Nail color and care, Fragrances, Beauty devices, Soap, bath and shower products, Shaving and hair removal products, Antiperspirant and deodorant, Oral care.
This report, written by Olivia Guinaugh, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As a result of today’s ongoing pandemic, people are more focused on their health and safety than ever before, contributing to the increased scrutiny of the ingredients used in beauty and personal care products. Consumers expect brands to be transparent about ingredient sourcing and the production process to ensure products are safe. Ultimately though, BPC users choose a product based on efficacy. One of the challenges for category players will be how to navigate the minefield of taboo ingredients in search of effective formulas deemed safe and eco-ethical by consumers. Brands that demonstrate their dependability, transparency and willingness to take action to ensure product efficacy and safety will see success.
Olivia Guinaugh
Senior Beauty and Personal Care Analyst
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