This report provides comprehensive and current information and analysis of the ingredient trends in beauty and personal care market including ingredient trends in beauty and personal care market size, anticipated market forecast, relevant market segmentation, and industry trends for the ingredient trends in beauty and personal care market in the US.
Even among desires for natural ingredients and eco-friendly innovations, efficacy remains a top priority for consumers with over half of BPC researchers doing so to better understand the effectiveness of the products. Even more so, 38% of BPC users say they care more about the effectiveness of a product than the ingredients it uses, showing the importance of efficacious formulations in influencing purchase.
40% of BPC users say they are concerned that certain ingredients could lead to health risks, and skepticism toward ingredients and claims remains high in the BPC and wellness market, showcasing the importance for brands to address safety concerns as it relates to the ingredients used.
42% of BPC users say brands need to do a better job at explaining what ingredients they use and why, highlighting an opportunity for brands to be a source of truth for consumers, adding value beyond just products.
Due to instability of markets and a cost of living crisis, higher priced ingredients and packaging components coupled with long lead times have created challenges for manufacturing partners, prompting brands to think differently about their ingredients and their strategies. As such, some brands are passing costs on to the consumer, prompting potential trade-down behavior, especially among lower-income households looking to protect their wallets.
Read on to discover more about the ingredient trends in beauty and personal care consumer market, read our US Beauty Influencers Market Report 2022, or take a look at our other Beauty and Personal Care research reports.
Brands include: Shiseido, INKEY List, Olehenriksen, Topicals, The Glow Fairy, Olay, Indie Lee, Herbivore, Bio Retinoid, Dove, Acwell, Arbonne, Grown Alchemist, Nutrafol, Amorepacific, Drunk Elephant, Paula’s Choice, JS Health, Unilever, Ferver Skincare, Ryo Double Effector, Virtue Flourish, Boscia, Divi, HydroPeptide Hydrostem, Act + Acre, Dermalogica, Rees Products, Nivea, Plus Body Wash, The Ordinary, Sephora, Eighth Day, ULTA, Alo Yoga, Carol’s Daughter, DryBar, Credo Beauty.
This report, written by Carson Kitzmiller, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With a majority of BPC users researching ingredients, safety, health and most importantly, efficacy remain at the forefront of consumers’ minds. Additionally, consumer awareness of active and natural ingredients bodes well for the category, and brands must go the extra mile to validate the effectiveness of its formulations. As the market progresses to include new eco-innovations, including bioengineered ingredients with environmental benefits, brands must keep efficacy top-of-mind while speaking to additionally desired ingredient attributes.
Carson Kitzmiller
Senior Beauty and Personal Care Analyst
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