US Ingredient Trends in Beauty and Personal Care Market Report 2023
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Steady growth in ingredient interest and fluency bodes well for BPC while making ingredient narratives more competitive to speak to comfort, value, and efficacy. Joan Li, Senior Analyst, Beauty…

US Ingredient Trends in Beauty and Personal Care Market Report 2023

£ 3,695 (Excl.Tax)


Consumer interest in ingredients in Beauty and Personal Care is growing. Mintel’s market report analyses the latest ingredient trends and provides consumer insight, so your business can respond to the latest consumer demand, and be at the forefront of innovation in the beauty and personal care industry.

Key Issues Covered in this Report

  • Impact of economic and climate-related factors on the BPC ingredient landscape.
  • Key challenges and opportunities in BPC that impact ingredient innovation and communication.
  • Consumer ingredient research, including information resources and research interests.
  • Consumer perceptions of select, trending and established natural and active ingredients.
  • Consumer expectations and challenges as they pertain to ingredient trends in BPC.

Ingredient Trends in Beauty and Personal Care – What consumers want

Over half of BPC consumers research personal care ingredients all or most of the time, indicating a steady growth of engagement and fluency that bodes well for NPD. Clear communication of ingredients beyond the ingredient list meets bare minimum expectations, while excitement around particular ingredients that address diversifying concerns can generate trial and recommendation. On the other hand, demand and supply of new products have inundated the market with an overwhelming amount of ingredients and ingredient claims. At the end of their ingredient research journey, consumers simply want to know whether they will get the results they paid for.

Purchase Mintel’s full report to learn more about the latest ingredient trends in beauty and personal care, as well as in-depth consumer insights so you can understand what consumers want and why. Readers of this report may also be interested in Mintel’s US Personal Care Consumer Report.

Expert Analysis from a BPC Specialist

This report, written by Joan Li, a leading Beauty and Personal Care analyst, delivers in-depth commentary and analysis to highlight current trends in beauty and personal care ingredients.

Steady growth in ingredient interest and fluency bodes well for BPC while making ingredient narratives more competitive to speak to comfort, value, and efficacy.

Joan Li, Senior Beauty and Personal Care AnalystJoan Li
Senior Analyst, Beauty and Personal Care

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

  2. The Market

    • Market context
    • Market drivers
    • Graph 1: level of ingredient research, 2022 vs 2023
  3. Competitive strategies

    • Ingredient communication opportunities
    • Spotlights on ingredients and ingredient claims
  4. Consumer Insights

    • Consumer fast facts
    • Research motivations
    • Graph 2: research motivations, by age, 2023
    • Graph 3: select motivations for research, by gender, 2023
    • Graph 4: Eco- and ethical research motivations, by age
    • Information resources
    • Graph 5: information resources, 2022 vs 2023, any rank
    • Graph 6: select resources, any rank, by research level, 2023
    • Graph 7: most commonly-used resources among light researchers, ranked, 2023
    • Research interests
    • Graph 8: factors of interest, ranked, 2023
    • Graph 9: select research factors, by research levels, 2023
    • Active ingredient perceptions
    • Graph 10: consumers who look for select active ingredients in their products, 2022 vs 2023
    • Graph 11: perceptions of efficacy among select actives, 2022 vs 2023
    • Graph 12: perceptions of efficacy of select actives among women, by age, 2023
    • Graph 13: preference for select actives, by gender, 2023
    • Natural ingredient perceptions
    • Graph 14: perceptions of select natural ingredients, 2023
    • Graph 15: preference for select naturals, 2022 vs 2023
    • Graph 16: perceptions of botanical alternatives, 2023
    • Graph 17: perceptions of select natural ingredients, 2023
    • Challenges to ingredient trends
    • Graph 18: perceptions of lab-grown natural ingredients, 2023
    • Graph 19: attitudes toward natural vs synthetic, by race, 2023
    • Graph 20: select attitudes toward BPC ingredients and ingredient research, 2023
    • Graph 21: trend-seeking behaviors and attitudes, by research level, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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