2023
9
US Interior of the Car Market Report 2023
2024-01-24T16:02:07+00:00
REP2979EDA6_35C7_4E1F_831A_4888A7C85AA6
3695
169815
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"}]
Report
en_GB
Interior features provide brands and retailers with a significant opportunity to differentiate from competitors and drive appeal among consumers. Gabe Sanchez, Automotive Analyst…

US Interior of the Car Market Report 2023

£ 3,695 (Excl.Tax)

Description

Nearly half (45%) of consumers who are planning to buy a vehicle within the next three years believe it is important to spend time researching a car’s interior features. This signifies consumers’ priorities, as they recognize the significance of the interior when selecting their next vehicle – whether new or used. In order to cater to these consumers, automakers and retailers need to explore different ways to effectively showcase the benefits of a car’s interior features – providing detailed information about safety, comfort and technology.

Automotive Interior Market – What consumers want and why

Safety features, such as backup cameras and lane keeping assistance, are among the most important features consumers – especially older consumers – consider when buying a car. Consumers also prioritize comfort features like adjustable seating, heated/cooled seating and multi-zone climate control. Additionally, technology features such as mobile phone syncing, built-in navigation and WIFI hotspots are sought after by consumers. As a result, automakers have a significant opportunity to enhance interior design and features of their vehicles, aiming to the interior experience to drive appeal among consumers. Further, finding the right balance in communication is key to ensuring consumers are well-informed and not overwhelmed.

Key issues covered in this Report

  • Consumers interest in car interior features.
  • Attitudes toward the interior of the car.
  • Desired features for vehicles in the future.
  • Attitudes toward connected cars.

Expert Analysis from an Automotive Industry Specialist

This report, written by Gabe Sanchez, a leading Automotive analyst, delivers in-depth commentary and analysis to highlight current trends in the US automotive interior materials market and add expert context to the numbers.

Interior features provide brands and retailers with a significant opportunity to differentiate from competitors and drive appeal among consumers.

Gabriel Sanchez, Automotive AnalystGabe Sanchez
Automotive Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Desired interior features
    • Graph 1: current interior features , 2023
    • Graph 2: desired interior features, 2023
    • Graph 3: most important interior features when buying a new car (any rank), 2023
    • Graph 4: most important interior features when buying a new car (any rank), by age, 2023
    • Graph 5: most important interior features when buying a new car (any rank), parents vs overall, 2023
    • Graph 6: WIFI hotspot as most important interior features when buying a new car (any rank), by race and Hispanic origin, 2023
    • Current shoppers’ attitudes towards the interior or the car
    • Graph 7: it is important to spend time researching a car’s interior features (% agree), by age, 2023
    • Graph 8: new in-vehicle features are causing car prices to rise (% agree), by age and gender, 2023
    • Graph 9: agreement with “I would like greater personalization opportunities when selecting the interior of a car” (% agree), by age, 2023
    • Graph 10: it is important to me to have vehicle settings personalized to my needs (% any agree), by age, 2023
    • Graph 11: would like to see personalized settings based on who is driving in a vehicle in the future, by age, 2023
    • Graph 12: agreement with “I would prefer to see more packages of interior features at different price ranges” (% agree), by age, 2023
    • Graph 13: getting the interior features I want is more important than the specific car (% agree), moms vs dads, 2023
    • Graph 14: “I have had difficulty finding vehicles with the interior features I want”, by age, 2023
    • Attitudes toward the interior of the car
    • Graph 15: technology-related attitudes toward the interior of the car (% any agree), 2023
    • Graph 16: tech-related attitudes toward the interior of the car (% any agree), Black and Hispanic consumers vs overall, 2023
    • Graph 17: cleanliness-related attitudes toward the interior of the car (% any agree), 2023
    • Graph 18: cleanliness-related attitudes toward interior of the car (% any agree), parents vs overall, 2023
    • Graph 19: “I am satisfied with the amount of cargo space my vehicle has” (% any agree), by age, 2023
    • Graph 20: attitudes towards interior of the car (% any agree), moms vs dads, 2023
    • Attitudes toward connected cars
    • Graph 21: “I am worried about automotive brands tracking and selling my driving data” (% agree), by age and gender, 2023
    • Graph 22: in-car entertainment is important to me (% agree), by age, 2023
    • Graph 23: in-car entertainment is important to me (% agree), moms vs dads, 2023
    • Graph 24: software-related attitudes toward connected cars (% agree), moms vs dads, 2023
    • Graph 25: subscription-related attitudes toward connected cars (% agree), by age, 2023
    • Graph 26: select attitudes toward connected cars (% agree), overall vs those who agree “I like when vehicles have tech features from other companies”, 2023
    • Attitudes toward future features
    • Graph 27: features consumers would you like to see in a vehicle in the future, by age, 2023
    • Graph 28: safety and security features consumers would you like to see in a vehicle in the future, by area, 2023
    • Graph 29: features consumers would you like to see in a vehicle in the future, overall vs those who would subscribe to in-car subscription services, 2023
  3. Competitive Strategies

    • Opportunities
  4. The Market

    • Market context
    • Market drivers
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

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