This Market Dynamics report features market data extracted from Mintel’s US Absorbent and Intimate Hygiene Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US intimate hygiene market. The full US report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Market size and forecast of absorbent and intimate hygiene products
- Graph 1: total retail sales and forecast of absorbent and intimate hygiene products, 2019-30
- Market factors
- Market segmentation
- Sanitary napkins maintain their sales dominance
- Graph 2: total sale of absorbent and intimate hygiene products, by segment, at current prices, 2023-25
- Graph 3: % change of total retail sales of absorbent and intimate hygiene products, by segment, 2019-25
- Total retail sales and forecast of intimate hygiene products
- Total retail sales and forecast of sanitary napkins and liners
- Total retail sales and forecast of tampons
- Market share/brand share
- MULO sales show an increasingly competitive landscape
- Graph 4: MULO sales of intimate hygiene and sanitary products, by leading companies, 2026
- Graph 5: MULO sales change of intimate hygiene and sanitary products, by leading companies, rolling 52 weeks 2025 and 2026
- MULO sales of intimate hygiene products, by leading companies and brands
- MULO sales of sanitary napkins and liners, by leading companies and brands
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APPENDIX
- The market
- Report scope/market definition
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of absorbent and intimate hygiene products, at current prices
- Market size and forecast of absorbent and intimate hygiene products, at inflation-adjusted prices
- MULO sales of intimate hygiene and sanitary products, by leading companies
- Market forecast and prediction intervals
- The consumer
- Consumer research questions
- Consumer research methodology
- US generation groups
- Abbreviations and terms
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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