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- US Juice and Juice Drinks Market Report 2024
US Juice and Juice Drinks Market Report 2024
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Stay ahead of the curve and secure future growth for your business with Mintel’s US Juice and Juice Drinks Market Report. The report provides a data-led understanding of the current juice and juice drinks market and opportunities within the industry for brands in the US juice market.
The juice drinks segment alone managed to post positive sales growth in 2023, though 100% juice still dominates engagement. Price remains in focus and casts some consumers to private labels, especially in the 100% juice space.
Juice is ultimately guided by enjoyment, with sugars and simplicity connotations controlling perceived wellness risk. 55% say juice/juice drinks are primarily for enjoyment, and juice with no added sugars (54%) and 100% juice (50%) are viewed as the healthiest options.
Leaning into the “fun” opens the doors for brand innovation, with 33% interested in paying more for exciting flavor options. As supply chain difficulties related to growing patterns challenge prices and general availability, brands can explore new varieties, blends and even source global inspiration.
Purchase the full report for a complete overview of the US juice market, including exclusive consumer insights and comprehensive analysis from Mintel’s industry experts. Readers of this report may also be interested in Mintel’s Future of Juice and Juice Drinks Report.
For the purposes of this report, Mintel has used the following definitions:
Fruit and vegetable juice and juice drinks covered in the report include those sold in a number of formats such as:
This report is written by Mintel’s Food, Drink & Nutrition Analyst, Adriana Chychula. Adriana is a Registered Dietitian with a Masters in Nutrition and Dietetics from Benedictine University. She blends her interests in nutrition and consumer behavior to analyze topics within the food, drink & nutrition landscape through a research-informed lens.
The emotional value of juice as a sweet pick-me-up will be the strongest force carrying the category onward, despite supply chain challenges and sugar aches.
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