2024
9
US Juice and Juice Drinks Market Report 2024
2024-07-11T17:02:23+01:00
REP71CA937D_AB3C_471B_8654_342540653EE6
4400
174570
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"},{"name":"Juices and Smoothies","url":"https:\/\/store.mintel.com\/industries\/drinks\/juice"}]
Report
en_GB
Juice is ultimately guided by enjoyment, with sugars and simplicity connotations controlling perceived wellness risk. 55% say juice/juice drinks are primarily for enjoyment, and juice with no added sugars (54%)…
  1. /
  2. All Industries
  3. /
  4. Drinks
  5. /
  6. US Juice and Juice Drinks Market Report 2024

US Juice and Juice Drinks Market Report 2024

Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

Stay ahead of the curve and secure future growth for your business with Mintel’s US Juice and Juice Drinks Market Report. The report provides a data-led understanding of the current juice and juice drinks market and opportunities within the industry for brands in the US juice market.

This Report Looks At The Following Areas:

  • External factors impacting the juice and juice drinks market
  • Juice and juice drinks market size and forecast
  • Company and brand activity
  • Juice type consumption and changes in consumption
  • Juice type associations
  • Juice and juice drink selection priorities and premium interests
  • Attitudes toward juice and juice drinks

US Juice Market – Current Landscape

The juice drinks segment alone managed to post positive sales growth in 2023, though 100% juice still dominates engagement. Price remains in focus and casts some consumers to private labels, especially in the 100% juice space.

  • US juice market size: The total US juice and juice drinks market is expected to hit an estimated $23.8B in 2024.
  • US juice market share: Major players in the total juice and juice drinks category declined 1.7% in sales and 1.2% in share, with private label and “other” brands absorbing 0.4% and 0.8% share respectively.

US Juice and Juice Drinks – Consumer Trends and Market Opportunities

Juice is still enjoyed in the US…

Juice is ultimately guided by enjoyment, with sugars and simplicity connotations controlling perceived wellness risk. 55% say juice/juice drinks are primarily for enjoyment, and juice with no added sugars (54%) and 100% juice (50%) are viewed as the healthiest options.

…But there is a growing interest in exciting flavours

Leaning into the “fun” opens the doors for brand innovation, with 33% interested in paying more for exciting flavor options. As supply chain difficulties related to growing patterns challenge prices and general availability, brands can explore new varieties, blends and even source global inspiration.

Purchase the full report for a complete overview of the US juice market, including exclusive consumer insights and comprehensive analysis from Mintel’s industry experts. Readers of this report may also be interested in Mintel’s Future of Juice and Juice Drinks Report.

More About This Report

For the purposes of this report, Mintel has used the following definitions:

  • 100% juice: fruit and vegetable juices, mixes, and concentrates, with no other ingredients added; includes both 100% juice blends and 100% pure juice of a single kind.
  • Juice drinks: juices, mixes (eg powdered drinks such as Kool-Aid), and concentrates containing ingredients other than fruit and/or vegetable juice, such as corn syrup or other sweeteners and flavorings. Note: also included in juice drinks are products typically not associated with juices such as fruit punches, Bai Bubbles, and some kombuchas (if they include juice).
  • RTD (ready-to-drink) smoothies: drinks made with fruit and/or juice with some kind of thickener, such as fruit puree or milk.

Fruit and vegetable juice and juice drinks covered in the report include those sold in a number of formats such as:

  • Aseptic (boxed)
  • Canned/bottled
  • Shelf-stable
  • Refrigerated/frozen

Meet The Expert

This report is written by Mintel’s Food, Drink & Nutrition Analyst, Adriana Chychula. Adriana is a Registered Dietitian with a Masters in Nutrition and Dietetics from Benedictine University. She blends her interests in nutrition and consumer behavior to analyze topics within the food, drink & nutrition landscape through a research-informed lens.

The emotional value of juice as a sweet pick-me-up will be the strongest force carrying the category onward, despite supply chain challenges and sugar aches.

Adriana Chychula, Food, Drink, and Nutrition AnalystAdriana Chychula
Analyst – Food, Drink & Nutrition

Collapse All
  1. Executive Summary

    • What you need to know
    • What Consumers Want & Why
    • Market size & forecast
    • Market predictions
    • Opportunities
  2. Market Dynamics

    • Market context
    • Market drivers
    • Environmental and pricing difficulties squeezing OJ
    • RTDs presenting competition
    • Graph 1: non-alcoholic beverage consumption, 2023-24
    • Good manufacturing practices critical for consumer trust
    • Market size and forecast
    • Total juice and juice drinks category seeing tepid sales through 2029
    • Retail sales and forecast of juice and juice drinks
    • Market segmentation
    • Even juice drinks somewhat stagnant
    • Retail sales of juice and juice drinks, by segment
    • Graph 2: total retail sales and forecast of juice and juice drinks, by segment, at current prices, 2019-29
    • Retail sales of juice and juice drinks, by segment
    • Market share/brand share
    • Private label, "other" brands pick up share amid broader category stagnation
    • Sales of juice and juice drinks by leading companies
    • Varied performances among broader 100% juice segment decline
    • Sales of 100% juice by leading companies
    • Kid-friendly nostalgia wins in juice drink space
    • Sales of juice drinks by leading companies
    • Smoothies' struggle continues
    • Sales of smoothies by leading companies
  3. Consumer Insights

    • Consumer fast facts
    • Juice and juice drink consumption
    • Simplicity carries 100% juice onward
    • Graph 3: juice and juice drink consumption, 2024
    • Parents interested in targeted juice/juice drink products
    • Graph 4: juice and juice drink consumption, by parental status and gender, 2024
    • Younger consumers' attention diluted – and up for grabs
    • Graph 5: juice and juice drink consumption, by generation, 2024
    • Changes in juice and juice drink consumption
    • For brands, maintaining routines just as important as increasing
    • Who's drinking more juice/juice drinks?
    • Play into "better than" strengths
    • Graph 6: reasons for drinking more juice/juice drinks, 2024
    • Sensitivities to sugar, price may be sending consumers to other categories
    • Graph 7: reasons for drinking less juice/juice drinks, 2024
    • Juice and juice drink associations
    • Health perceptions related to sugar, less-so production
    • Graph 8: juice and juice drink associations, 2024
    • Sugar, simplicity connotations command wellness perceptions
    • Graph 9: juice and juice drink associations, 2024
    • Juice and juice drink priorities
    • Pricing transparency critical for longterm relationships
    • Graph 10: juice and juice drink priorities, 2024
    • Build trust with fathers through value incentives
    • Graph 11: important juice and juice drink priorities, by parental status, and gender, 2024
    • Balance routine and whim purchase with younger generations
    • Graph 12: juice and juice drink priorities, by generation, 2024
    • Premium juice and juice drink attributes
    • Sweet aspirations
    • Graph 13: premium juice and juice drink attributes, 2024
    • Planet-forward messaging may resonate with fathers
    • Graph 14: premium juice and juice drink features, by parental status and gender, 2024
    • Beyond "what," younger consumers care about "how"
    • Graph 15: premium juice and juice drink features, by generation, 2024
    • Attitudes toward juice and juice drinks
    • Some sugar is an accepted evil, but consumers still want "better"
    • Graph 16: attitudes toward juice and juice drinks, 2024
    • Younger consumers clear on "fun" factor
    • Graph 17: attitudes toward juice and juice drinks, by generation, 2024
    • Parents can carry sustainability initiatives forward
    • Graph 18: attitudes toward juice and juice drinks, by gender and parental status, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Flavorful escapism
    • Naturally sourced electrolytes blend juice and sports hydration
    • Heritage-inspired products can be both nostalgic and novel
    • Opportunities
    • Hybrid options can reduce sugar without missing out on flavor
    • Upcycled ingredients patch leaks in food system
    • Present orange alternatives as exciting innovation
    • Nostalgic classics don't need much updating
  5. Appendix

    • Market definition
    • Consumer research methodology
    • Generations
    • Abbreviations and terms
    • Forecast methodology
    • Forecast fan chart methodology
    • Sales and forecast of juice and juice drinks at inflation-adjusted prices
    • Sales and forecast of 100% juice at inflation-adjusted prices
    • Sales and forecast of juice drinks at inflation-adjusted prices
    • Sales and forecast of smoothies at inflation-adjusted prices

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Take a look at a sample PDF report below:

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
 4,400 (Excl.Tax)
  • Instant access when you pay by credit card
  • Save up to 20% when you purchase multiple reports
Buy now

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

 5,900 24,200

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

US RTD Alcoholic Beverages Market Report 2024

 4,400

Although RTDs aren't a primary drink, those who consume them tend to drink several times a week or more. The challenge for RTD brands is to steal occasions...

Find out more

US Beer Market Report 2024

 4,400

With many segments in decline, imports are garnering most of the traction in US beer, particularly among female consumers. Consumption patterns reveal 40% of beer drinkers have altered their...

Find out more

US Wine Market Report 2024

 4,400

The wine market faces challenges due to reduced alcohol consumption driven by wellness trends, economic pressures and competition from alternative beverages like hard seltzers and non-alcoholic options. While...

Find out more

Carbonated Soft Drinks in US (2024) – Market Sizes

 595

Carbonated Soft Drinks - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers colas, lemon, orange...

Find out more

US Trending Flavors and Ingredients in Alcoholic Beverages Report 2024

 4,400

Consumer preferences are shifting towards unique and globally-inspired flavors, giving alcohol brands the go-ahead innovate. A notable 40% of consumers express enjoyment in experimenting with new and trending...

Find out more

Trusted by global industry leaders

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

 

Andrew Neeson, Market Intelligence Manager, VocaLink

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

Stephen Taylor-Brown, Managing Director, Abacus

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more