US Juice and Juice Drinks Market Report 2022

This fruit juices market report provides comprehensive and current information and analysis of the Juice and Juice Drinks market including Juice and Juice Drinks market size, anticipated market forecast, relevant market segmentation, and industry trends for the Juice and Juice Drinks market in the US.

Current market landscape

As the juice and juice drink category weathers public health tirades against sugar and consumers weather mounting life stressors, many are pausing to reach for juice as a tasty pick-me-up. The percentage of consumers purchasing more juice for added nutrition is down to 40% from 50% the previous year, and almost half (47%) are buying more simply because they enjoy it. As promising as this is for juice and juice drink brands, rising inflation and general supply chain disruptions present a financial barrier to sustained engagement that more consumers may succumb to before the dust settles.

Independent of pricing, juice’s nefarious relationship with sugar presents the biggest challenge for the category, and current technologies leave sugar reduction desires, palatability and safety concerns in a gridlock. Still, most consumers (63%) have sustained their purchase behaviors compared to last year and 27% are even buying more, at least temporarily. Brands will need to work to prevent attrition to inherently sugar-free options like water, tea, and coffee.

Future market trends in juice and juice drinks

The biggest opportunity for the juice and juice drinks market is innovation in clean-label “natural” non-nutritive sweeteners that maintain flavor integrity, as well as juice-friendly fiber fortification that ameliorates both sugar rushes and fiber deficiency in a one-two punch. Until then, brands should prioritize a reasonable balance between palatability and general sugar moderation in their innovations, maintaining interest through new flavors and cocktail/mocktail recipe ideas that expand juice beyond family breakfast.

Read on to discover more about the Juice and Juice Drinks consumer market, read our Made to Order Smoothies – US – 2022, or take a look at our other Drinks research reports.

Quickly understand

• Market factors influencing the juice and juice drinks market.
• Successful juice and juice drink brands, marketing strategies and innovation opportunity areas.
• Juice and juice drink consumption types and purchase formats.
• Changes in juice purchase.
• Juice and juice drink priorities and concerns.
• Juice and juice drink attitudes.

Covered in this juice industry report

Brands include: Coca-Cola, PepsiCo, Campbell’s, Minute Maid, Simply, Bolthouse Farms, Tropicana, Kraft Heinz, Ocean Spray, Dr. Pepper Snapple Group, Harvest Hill Beverage Company, National Grape Cooperative, Citrus World, Simply Orange, Dole, Florida’s Natural, Mott’s, Welch’s, Juicy Juice, Vita Coco, Martinelli’s, POM, So Good, Capri Sun, Chobani, Kool Aid, Crystal Light, MiO, Country Time, Honest, Bai, Hawaiian Punch, Clamato, V8, Kevita, Mountain Dew, SunnyD, Naked, Simply, Molson Coors, bLüm.

Expert analysis from a specialist in the field

This report, written by Adriana Chychula, a leading analyst in the Food, Drink, and Nutrition sector, delivers in-depth commentary and analysis on juices market research to highlight current trends and add expert context to the numbers.

Shifting consumer motivations for increased juice and juice drink purchase demonstrates the duality of the category as both a health tool, and a guilty pleasure. While consumers aren’t trying to deny their sugar problem and see the validity of juice and juice drinks in delivering quality nutrition, they’re more interested in a positive flavor experience that doesn’t feel like money wasted. Brands can do it all by prioritizing palatability while reconnecting their products to their ingredients, helping juice avenge its name as a proven health tool instead of being written off as sugar water.

Adriana Chychula
Food, Drink and Nutrition Analyst