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"As interest in outdoor living grows, brands that deliver easy, safe, and affordable tools can capture the next wave of demand."
Lindsay Davenport, Analyst - Household Care
The US lawn & garden market continues to thrive, with total retail sales projected to grow by 28.3% between 2025 and 2026, reaching nearly $94 billion. By 2030, the market is expected to climb to $99.6 billion, reflecting the enduring appeal of outdoor living and home improvement as consumer priorities.
Key growth drivers include the essential nature of lawn & garden products and increasing consumer engagement, particularly among younger demographics and renters. These groups are drawn to renter-friendly, space-efficient solutions and products that simplify upkeep while delivering visible results. Electric tools and AI-driven innovations are gaining traction, offering convenience and performance for both beginners and seasoned users.
Economic pressures, including rising living costs and tariff shifts, emphasize the need for strong value messaging. Brands that address affordability, sustainability, and ease of use are well-positioned to capture market share. Meanwhile, growing concerns about chemical exposure and environmental impact are reshaping consumer expectations, driving demand for safer, eco-friendly alternatives.
For the purposes of this Report, DIY (do-it-yourself) lawn/garden activities refer to work done directly by consumers, while paid lawn/garden projects refer to work done only by residential professional lawn/garden service providers, not commercial.
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