US Lawn and Garden Products Market Report 2026
The US lawn & garden market continues to thrive, with total retail sales projected to grow by 28.3% between 2025 and 2026, reaching nearly $94 billion.
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EXECUTIVE SUMMARY
- What you need to know
- Outlook for lawn & garden products
- Opportunities
- Show you understand real-world limits to make the category more inviting
- Use plant‑growing goals as a gateway to deeper engagement
- With AI, brands can play a deeper partnership role, helping shoppers confidently navigate each project stage
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THE MARKET
- Snapshot – market size and forecast
- Consumers’ economic caution will result in more-mindful lawn & garden spending
- Graph 1: consumer sentiment index, 2022-26
- US economic snapshot
- Tariff shifts and rising living costs heighten the need for strong value messaging
- Growing concerns about chemical exposure are reshaping what consumers expect from lawn & garden products
- Climate shifts are driving unpredictable pest pressures and demand for safer solutions
- Housing constraints are keeping shoppers in place and reshaping home needs
- Policy-driven gas restrictions will accelerate demand for powerful electric alternatives
- Market size and forecast of lawn & garden products
- Graph 2: total retail sales and forecast of lawn & garden products, at current prices, 2019-30
- Retail sales and forecast of lawn & garden products
- Retail sales and forecast of lawn & garden products at inflation-adjusted prices
- With little true innovation, leadership positions stay put
- Amid stagnant growth, Scotts Miracle-Gro leans on AI to cut supply chain costs
- Brands are betting on robotic mowers, even though adoption is still low
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THE CONSUMER
- Representation and relevance for Gen Zs and Millennials will drive category gains
- Graph 3: change in spend on lawn & gardening compared to last year, by generation, 2026
- Help Gen Xers and Millennials level up their hobby with easier upkeep and smarter upgrades
- Graph 4: reasons for increasing spend on lawn and garden products compared to last year, by generation, 2026
- Highlight the joy of shaping and enjoying a personal outdoor space to motivate Gen Z
- Lead with convenience to align with Baby Boomers’ interest in reducing time spent doing yard work
- Graph 5: reduce time spent on maintenance as a goal for lawn & garden care, by generation, 2026
- Use tech tools to offer ongoing guidance that supports everyday learning
- Solve renter pain points with indoor-first solutions
- Support ecosystem-minded consumers with tools that protect pollinators and reduce risk
- Despite concerns, pesticides remain a necessary, core part of the category
- Guarantee the right path to a clear lawn, not just the product
- Graph 6: natural pest control solution – trial first before moving to stronger chemicals , by age group, 2026
- Lead with safety and prove performance, earning the trust of parents and young shoppers
- Bridge gas-vs-battery doubts with clear, transparent performance comparisons
- Graph 7: attitudes toward gas and electric lawn power tools, 2026
- Bridge gas-vs-battery doubts with clear, transparent performance comparisons
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PRODUCT, INNOVATION AND MARKETING
- Innovative at-home tissue culture is speeding plant propagation
- Fog-based growing brings a new level of efficiency to indoor gardening
- Miracle-Gro leans into a cheeky, social-first energy with “Full Bush Summer”
- Home Depot’s “Let It Spring” countdown
- Spruce strengthens its pet safety message with Bruce the Spruce Dog
- Enhancing what consumers already own makes innovation easier to adopt
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APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market forecast and prediction intervals
- Average annual household spending on lawn & garden products
- The consumer
- Consumer research questions
- Consumer research methodology
- US generation groups
- Abbreviations and terms
- Consumer questions
- Older audiences often have dedicated lawn & garden space, while younger generations fit it into whatever space they have
- Graph 8: spaces in the home where plants are grown, by age group, 2026
- Lawn size grows as areas become more rural
- Graph 9: size of lawn, by area, 2026
- Consumers’ top goal for their lawn & garden spaces is to support growth
- Graph 10: goals for lawn/garden spaces, 2026
- Electric-powered tools will most importantly need to combat the perception that gas tools are more powerful
- Graph 11: attitudes toward gas and electric power tools, 2026
- Motivations for spending more differ significantly by age
- Graph 12: reason for increasing spend on lawn & garden products compared to last year, 2026
- Rising costs and tighter budgets are the main drivers of reduced spending
- Graph 13: reason for decreasing spend on lawn & garden products compared to last year, 2026
US Garden Retail Industry – Trends and Insights
- The US lawn & garden market continues to thrive, with total retail sales projected to grow by 28.3% between 2025 and 2026, reaching nearly $94 billion. By 2030, the market is expected to climb to $99.6 billion, reflecting the enduring appeal of outdoor living and home improvement as consumer priorities.
- Key growth drivers include the essential nature of lawn & garden products and increasing consumer engagement, particularly among younger demographics and renters. These groups are drawn to renter-friendly, space-efficient solutions and products that simplify upkeep while delivering visible results. Electric tools and AI-driven innovations are gaining traction, offering convenience and performance for both beginners and seasoned users.
- Economic pressures, including rising living costs and tariff shifts, emphasize the need for strong value messaging. Brands that address affordability, sustainability, and ease of use are well-positioned to capture market share. Meanwhile, growing concerns about chemical exposure and environmental impact are reshaping consumer expectations, driving demand for safer, eco-friendly alternatives.
This Report Looks at the Following Areas:
- Consumer goals for improving their lawn & garden spaces
- How economic pressures are shaping spending in the lawn & garden market
- Motivations to spend more or less on lawn & garden products
- How technology and AI are influencing the category
- Preferences for natural and safer lawn & garden products
- Opportunities for brands to tap into lifestyle shifts and evolving consumer needs
Market Definitions
For the purposes of this report, DIY (do-it-yourself) lawn/garden activities refer to work done directly by consumers, while paid lawn/garden projects refer to work done only by residential professional lawn/garden service providers, not commercial.
- Lawn projects may include activities such as lawn maintenance (eg lawn mowing, grass cutting), lawn planting/seeding, lawn renovation (eg replacing turf with new grass without changing the grade), and the use of lawn fertilizers and chemicals.
- Gardening activities may include fruit or vegetable gardening (any types of formats including hydroponic, container, or outdoor), container gardening, native plant gardening (plants specific to respondents’ area), hardscaping (eg building walls, patio areas), exotic plant gardening, and hydroponic/water/aqua gardening.
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