"Home-focused lifestyles fuel the lawn and garden market, with consumers prioritizing outdoor transformations and functional, affordable solutions."
Lindsay Cameron - Health & Wellness Analyst
With 88% of Americans growing plants or grass at home, the lawn and garden market is expected to grow by 2.7% in 2025, reaching $83 billion, and is expected to rise to $102 billion by 2028. This growth highlights the increasing importance of home-focused lifestyles and outdoor transformations as key consumer priorities.
Amid economic uncertainty, one of the biggest market opportunities lies in addressing affordability and functionality. With 40% of consumers facing financial challenges still eager to create outdoor spaces, brands can excel by offering DIY-friendly, cost-effective solutions. Innovations in sustainable and ergonomic tools cater to diverse demographics, from young eco-conscious gardeners exploring grass alternatives to older adults seeking assistance with lawn maintenance.
However, tariffs and inflation remain significant threats, risking increased costs in key categories. Consumers’ cautious outlook could drive demand for private-label products, intensify competition, and press brands to deliver standout value.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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