The gaming industry moves fast, with new trends outpacing development. Live service games can be a costly risk that must be treated as more than a revenue source.
This report extensively covers how consumers play and engage with live service games in the US. The live service gaming market is constantly evolving, and brands must adapt to keep pace with preferences, industry trends, and challenges. Below, we’ve provided a definition of live service games, summarized the core topics covered, and handpicked insights from the full report.
Appearing on any platform or genre, live service games monetize through micro-transactions, battle passes, subscriptions, and ads. These pay to support regular content updates patches, balancing fixes, and premium in-game content like new stories, areas, and cosmetics. All of which is designed to keep players engaged with the game consistently over a long time.
Live service gaming has reached a saturation point in the market. The landscape is tumultuous with companies like Disney investing heavily in games like Fortnite, while Sony has revised its strategy due to a player drop in Destiny 2. Despite the uncertainty of many new live service games, the market is poised for change, with potential for live service games to fade back in 2025-26, similar to the decline of MMORPGs and MOBAs. Brands must strategize now to retain interest.
Explore the live service gaming market fully with your copy of this report. You may also be interested to browse our other gaming market research.
Leading gaming analyst Brian Benway delivers expert industry insights with this detailed report.
The gaming industry moves fast, with new trends outpacing development. Live service games can be a costly risk that must be treated as more than a revenue source.
Brian Benway
Senior Tech and Gaming Analyst
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