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"Health is no longer just about living longer, but about living better. This means consumers are making simple lifestyle changes for more sustainable, long-term well-being."
David Hamlette, Research Analyst; Health and Wellbeing
The concept of longevity is undergoing a transformation, evolving from a niche biohacking interest into a mainstream consumer priority. Today, the focus is not merely on living longer, but living healthier for longer. Older consumers are currently at the forefront of this movement, with a notable 73% of individuals aged 55 and over actively taking steps to improve their health. This proactive stance creates immediate opportunities for brands that provide preventative care, targeted nutrition, and innovative, science-backed solutions.
However, the future growth of the longevity market will depend on successfully engaging demographics that currently feel less confident about their ability to age well. This includes a crucial focus on both women and younger generations, who are beginning to consider their long-term health earlier in life. For brands to capture this expanding audience, the key is to reframe the narrative around longevity. The opportunity lies in making healthy ageing feel accessible, achievable, and sustainable for everyone. This involves shifting the conversation away from elite optimization and complex biohacking toward promoting simple, everyday habits that empower all consumers to live healthier, longer lives.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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