Explore the US retail loyalty programs market with this report. Covering consumer attitudes toward loyalty programs and brand loyalty, you’ll gain critical insights into what motivates consumers to brands consistently.
Below, we’ve summarized the key topics covered and offer hand-selected findings from the full document.
More than seven in 10 consumers state that brand loyalty programs make them feel more valued. Through robust loyalty programs, brands can become part of consumers’ routines and deepen existing relationships. As budgeting becomes more important to consumers, loyalty programs can also become an essential tool. Going forward, with a lack of differentiation among brands in their programs, there are significant opportunities to improve their offerings.
For a comprehensive analysis of the loyalty programs market in the US, buy the full report. You may also be interested to view our retail promotions market report, or browse our retail market research.
Leading retail analyst Marisa Ortega delivers expert industry analysis of the US loyalty programs market with this in-depth report.
Loyalty is evolving; it has become a two-way street where consumers want tangible benefits, and in return, reward businesses with their advocacy and dollars.
Marisa Ortega
Retail & eCommerce Analyst
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