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"Economic pressures, price elevation and evolving consumer preferences are testing the luxury value proposition among affluent buyers and aspirational enthusiasts alike."
Brittany Steiger, Principal Analyst - Retail & eCommerce
| Report Attributes | Details |
|---|---|
| Published Date | August 2025 |
| Report Author | Brittany Steiger, Principal Analyst – Retail & eCommerce |
| Consumer Data | 2,000 internet users aged 18+ (Genpop); 1,000 internet users aged 18+ with household investable assets $500K+, March 2025 |
| Demographic Segmentation | New luxury shoppers: 960 internet users aged 18+ who purchased a luxury product/service in the last two years Aspirational luxury enthusiasts: 429 internet users aged 18+ who have not purchased a luxury product/service in the last two years, but aspire to do so in the future. General population (Genpop): internet users aged 18+; this group is representative of the US adult population as a whole, and includes adults who may also fall into the AHNW category. Affluent/High-Net-Worth (AHNW) consumers: internet users aged 18+ who have a total net worth of $500K-$999.9K (affluent)/internet users aged 18+ who have a total net worth of $1m+ (HNW). |
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