In 2020, US adults’ mental wellness took a turn for the worse with economic struggles and fears about the (then) unknown COVID-19 virus. In 2024, the expectation might be that those fears have gone away, when in fact the opposite is true. The trajectory of mental wellbeing is not on a straight, upward line. More US adults are in a “meh” mentality, meaning they think their mental health is “fine,” but not great.
Consumers are, however, paying more attention to their mental health than ever, understanding their mental strain may have external causes, and they are willing to address those issues in order to improve their mental wellbeing. Brands have the perfect opportunity to help these consumers thrive in their wellbeing journey because people are becoming truly open not only to talking more authentically about their mental health, but trying alternative solutions to managing their wellness. This market is going to thrive as it continues to become more complex in what classifies as wellness. For brands and companies alike to be successful in this space, they are going to need to focus on the ability to personalize, empathize, and differentiate the types of care
they can provide to consumers.
With rise of escapism, brands need to validate consumers’ experiences around stress, while providing products that empathize and motivate a betterment of one’s holistic wellness.
David Hamlette, Research Analyst; Health and Wellbeing
This Report will explore consumer attitudes and behaviors toward managing mental wellbeing in order to help health care companies and brands better understand and market to consumers.
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“Wellness travel benefits from being a part of two popular and in-demand industries: wellness and travel. Though the pandemic was hard on travel, it also shined a brighter...
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The health of the home is a top priority for consumers, driven by greater awareness of airborne and waterborne hazards and their impact on wellbeing. 57% of consumers...
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More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal,...
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"Contrary to misconceptions, gamers are interested in improving their wellness, and consider games an excellent way to reduce stress and fostering social opportunities. Players want video games that...
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