“Millennials as a generation are movers, shakers and change makers, and that same sentiment stands true when we think of Black Millennials. Many elements of their identity are attached to Black culture and society, but Black Millennials are working endlessly to transform the narrative for the Black community and also create a pathway for themselves as the “new adults.” Their lifestyles are different, their incomes and education levels have increased and their desire for strong community is ever present. Members of this dynamic group give brands great opportunity to connect and innovate as they span multiple lifestages, which calls for different approaches.”
– Courtney Rominiyi, Multicultural Consumers and Culture Analyst
This Report will look at the following areas:
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The restaurant marketing landscape in the US has evolved over the last two years, with a shift towards digital discovery and social media engagement over more traditional forms...
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The behavioral drives of youth – forming an identity, standing out, competing, seeking connection, exploration and validation – create unexpected dynamics with modern technology and society. With the...
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Hispanic women account for one in five mothers in the US. What's more – Hispanic moms are responsible for raising one in four children under 18 in the...
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The sports audience, particularly those aged 18-54, shows a strong interest in both men's and women's sports, presenting brands with a chance to foster inclusive connections. Younger fans,...
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Return-to-office policies, declining inflation and evolving parenting expectations have dads and moms in a state of constant adaptation. This – on top of their children's changing needs –...
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Large-scale change is on the horizon for many traditionally marginalized groups living in the US and that includes the LGBTQ+ population. From day one of the second Trump...
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