Black moms are a diverse and influential demographic that greatly impacts consumer markets and societal trends. Predominantly aged 25-45, and mostly parents of Gen Alpha, they often reside in urban and suburban areas, balancing responsibilities across work and home life, while prioritizing their children’s future success. Black moms usually seek authentic engagement from brands. They value individuality and culturally relevant content, which calls for marketing strategies that are inclusive and respectful of their needs. Moms are looking for advice from peers and older trusted friends and family. Young Black moms leverage online communities for parenting advice and support, showing a trend toward more technology-focused means of support for moms. The intersection of their roles as caregivers and breadwinners makes them pivotal in economic and political arenas, where their voices have the potential to drive consumer behavior and influence broader community change.
Empower Black moms with solutions that align with their values, recognize their individuality and foster connections to create ease and bring the family together.
Courtney Rominiyi, Multicultural Consumer Insights Analyst
For the purposes of this Report, Mintel has used the following definitions.
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