Stay ahead of the curve with Mintel’s US Marketing to Gen Z Report 2023. Our full report is packed with gen z consumer insights, the latest trends and consumer behaviors affecting how the generation responds to marketing.Â
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
Gen Z consumers are defined as being born 1997-2010. In 2024, members of Gen Z are between the ages of 14 and 27. For the purposes of this Report, Mintel has further defined Gen Z consumer segments as the following:
Gen Z values authenticity. From a business standpoint this creates a dilemma; the very nature of marketing itself – persuading individuals to buy a product or service – can clash with genuine engagement and value delivery. “Marketing with authenticity” is about fostering a culture of honesty, transparency and genuine interactions within and outside the organization. Brands that succeed in embedding authenticity into their DNA can build deeper, more resilient connections with their audiences.
Purchase Mintel’s full report for more marketing opportunities, as well as a deeper analysis of the US Gen Z consumers. Readers of this report may also be interested in Mintel’s US Gen Z: Online Shopping Behaviors Report.
This report is written by Hiro Takemasa, senior consumer lifestyles analyst at Mintel. Hiro draws from more than a decade of experience in marketing, R&D, regulatory and market research in CPG and specialty chemical industries. Hiro has an MBA in Marketing & MS in Biochemistry from the University of Illinois.
As Gen Z transitions into adulthood they are navigating this crucial period during a time of rapid societal, technological and economic change.
Hiro Takemasa
Senior Consumer Lifestyles Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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