This report, written by Stefanie Kundakjian, a leading research analyst, delivers in-depth commentary and analysis to highlight trends and add expert context to the numbers.
“Hispanic Gen Zs are in need of guidance reaching their goals as they are impacted by current financial uncertainty and anxious about establishing their financial footing but still strive for major milestones – like buying a home – by the time they turn 30. Though their current focus is on their careers and wellness, they are less likely than older Hispanic consumers to feel in control of their lives and thus would benefit from offerings that help motivate them to stay the course. Creating ways for them to celebrate small wins will work to boost self-confidence as the strain of the uncertainty is taking a toll on their mental wellness.”
Stefanie Kundakjian
Multicultural Consumer Insights Analyst, Hispanic Focus
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