Stay ahead of the curve and future-proof your business with Mintel’s US Mass Merchandisers Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest mass merchandiser research, trends and consumer behaviors affecting your business. Get a 360° view of the mass merchandiser industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
Key Topic Analyzed in the Full Report
- Items purchased at mass merchandisers.
- Private label brands purchased.
- Reasons for shopping with mass merchandisers.
- Occasions for shopping at mass merchandisers.
- Desired improvements.
- Attitudes towards the mass merchandiser industry.
Mass Merchandisers Industry Overview
Consumers continue to gravitate toward shopping in-store with mass merchandisers (91%) and supplementing those trips with online purchases (69%). Shopping in-store is an easier way for consumers to purchase a multitude of products and explore new offerings from the retailer as they do so. That said, mass merchandisers’ online and offline channels are both essential in helping consumers craft the experience that’s most convenient and enjoyable for them; highlighting the importance of ensuring both options work together seamlessly.
Mass Merchandisers Industry Trends, Opportunities and Challenges
While the mass merchandiser industry enjoyed elevated sales over the last couple of years as value-conscious consumers consolidated their shopping trips to purchase all that they need in one swoop, that behavior is slowly changing to a degree. Consumers are branching back out to specialty stores and other retailers to shop around for the best price and quality for the items they want. Mass merchandisers are likely to see more competition in the coming years as this shift occurs.
One of the biggest opportunities for mass merchandisers is to continue elevating the shopping experience. Whether through advertising that breaks through, in-person experiences or innovative shopping options (eg text a personal shopper), mass merchandisers can be a leader in the category and help shape what the retail environment looks like moving forward.
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Expert Insights from a Retail Analyst
This report, written by Katie Hansen, a leading research analyst, delivers in-depth commentary and analysis to highlight mass merchandiser industry trends and add expert context to the numbers.
Mass merchandisers are an attractive shopping option for consumers due to their curated product options, private label products and affordable prices.
Katie Hansen
Senior Analyst – Retail & eCommerce
Collapse All
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- Key issues covered in this Report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Consumer fast facts (cont.)
- Retailers shopped and shopping method
- Graph 1: retailers shopped at in past 12 months – NET, 2023
- Graph 2: retailers shopped, in-store, by gender and generation, 2023
- Graph 3: retailers shopped, online, by gender and generation, 2023
- Items purchased
- Graph 4: items purchased at mass merchandisers in past 12 months, 2023
- Graph 5: items purchased at mass merchandisers in past 12 months, by gender and generations, 2023
- Graph 6: items purchased as mass merchandisers in past 12 months, by parental status and gender, 2023
- Reasons for shopping mass merchandisers
- Graph 7: reasons for shopping mass merchandisers, 2023
- Graph 8: reasons for shopping mass merchandisers, by gender and generation, 2023
- Graph 9: reasons for shopping mass merchandisers, by race and Hispanic origin, 2023
- Graph 10: reasons for shopping mass merchandisers, by parental status, 2023
- Private label brands purchased
- Graph 11: private label brands purchased, 2023
- Graph 12: private label brands purchased, by generation, 2023
- Occasions for shopping at mass merchandisers
- Graph 13: occasions for shopping at mass merchandisers, 2023
- Graph 14: occasions for shopping at mass merchandisers, by generation, 2023
- Graph 15: occasions for shopping at mass merchandisers, by gender, 2023
- Graph 16: occasions for shopping at mass merchandisers, by parental status, 2023
- Desired improvements
- Graph 17: desired improvements, 2023
- Graph 18: desired improvements, by race and Hispanic origin, 2023
- Graph 19: desired improvements, by parental status, 2023
- Attitudes toward mass merchandisers
- Graph 20: attitudes toward shopping at mass merchandisers – shopping behaviors, 2023
- Graph 21: attitudes toward shopping at mass merchandisers – pricing pressures, 2023
- Graph 22: attitudes toward shopping at mass merchandisers – pricing pressures, by generation, 2023
- Graph 23: attitudes toward mass merchandisers – retailer ethics, any agree, by generation, 2023
- Graph 24: attitudes toward mass merchandisers – sustainability, any agree, by generation, 2023
- Graph 25: attitudes toward mass merchandisers – monetary value, any agree, by generation, 2023
- Graph 26: attitudes toward mass merchandisers – role of physical retail, any agree, by generation, 2023
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Competitive strategies
- Competitive strategies and market opportunities
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The Market
- Market context
- Market drivers
- Graph 27: Consumer Price Index change from previous year, 2021-23
- Graph 28: Consumer Sentiment Index, 2018-23
- Market size and forecast
- Market segmentation
- Graph 29: Total US retail sales and forecast of mass merchandisers, by segment, at current prices, 2018-28
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Appendix
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