This Market Dynamics report features market data extracted from Mintel’s US Plant-based Proteins Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US meat alternatives market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Market drivers
- Lack of clarity creates confusion for manufacturers, marketers and consumers
- Extremes in vegetarian/vegan foodservice reinforce the need to answer a broader swath of consumers
- Consumer finances holding strong, but for how long?
- Consumer attitudes on cultivated meats somewhat optimistic, though could be conceptual given limited availability
- Market size and forecast
- Plant-based market remains substantial
- Retail sales and forecast of plant-based proteins
- Graph 1: total retail sales and forecast of plant-based proteins, 2019-30
- Retail sales and forecast of plant-based proteins
- Market segmentation
- Frozen vs refrigerated dynamics
- Retail sales of plant-based proteins, by segment
- Graph 2: total retail sales and forecast of plant-based proteins, by segment, at current prices, 2019-30
- Retail sales of plant-based proteins, by segment
- Market share/brand share
- Leading brands and competitive shifts
- Sales of plant-based proteins, by company
- Sales of frozen meat substitutes, by company
- Sales of refrigerated meat substitutes, by company
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APPENDIX
- Market definition
- Consumer research methodology
- Generations
- Forecast methodology
- Forecast fan chart methodology
- Retail sales and forecast of plant-based proteins, at inflation-adjusted prices
- Retail sales and forecast of refrigerated meat substitute, at inflation-adjusted prices
- Retail sales and forecast of frozen meat substitute, at inflation-adjusted prices
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
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- Understand the ‘why’ behind industry trends with world-class human insight.
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