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MARKET DYNAMICS
- Market context
- Market drivers
- Lack of clarity creates confusion for manufacturers, marketers and consumers
- Extremes in vegetarian/vegan foodservice reinforce the need to answer a broader swath of consumers
- Consumer finances holding strong, but for how long?
- Consumer attitudes on cultivated meats somewhat optimistic, though could be conceptual given limited availability
- Market size and forecast
- Plant-based market remains substantial
- Retail sales and forecast of plant-based proteins
- Graph 1: total retail sales and forecast of plant-based proteins, 2019-30
- Retail sales and forecast of plant-based proteins
- Market segmentation
- Frozen vs refrigerated dynamics
- Retail sales of plant-based proteins, by segment
- Graph 2: total retail sales and forecast of plant-based proteins, by segment, at current prices, 2019-30
- Retail sales of plant-based proteins, by segment
- Market share/brand share
- Leading brands and competitive shifts
- Sales of plant-based proteins, by company
- Sales of frozen meat substitutes, by company
- Sales of refrigerated meat substitutes, by company
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APPENDIX
- Market definition
- Consumer research methodology
- Generations
- Forecast methodology
- Forecast fan chart methodology
- Retail sales and forecast of plant-based proteins, at inflation-adjusted prices
- Retail sales and forecast of refrigerated meat substitute, at inflation-adjusted prices
- Retail sales and forecast of frozen meat substitute, at inflation-adjusted prices
This Market Dynamics report features market data extracted from Mintel’s US Plant-based Proteins Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US meat alternatives market. The full US report is available to purchase here.
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