US Media Landscape Market Report 2023
£ 3,695 (Excl.Tax)
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£ 3,695 (Excl.Tax)
This report offers a complete analysis of the US media industry. Our expert dives deep into the past, present, and future of the media, with a focus on the consumer perspective today.
Find the scope of the report and key topics covered below, with free insights from the report itself as well.
For the purposes of this Report, media includes video (eg TV/streaming video), audio (eg podcasts, radio), written (eg newspapers, magazines, digital media (streaming/ downloadable content), and social media.
Media consolidation over the past four decades has led to 10 companies controlling the majority of US media. This has had several negative consequences, including bias towards the owners’ interests, the morphing of news and entertainment, and a lack of diversity that perpetuates a dominant viewpoint. Consumers are increasingly distrustful of news sources, leading to a decrease in credibility for media organisations. Media stakeholders will want to focus on providing authentic messaging and tightening their targeting to their known consumer base.
While the outlook may seem bleak, this report offers opportunities to respond to consumers’ views of media as it is today. See the Table of Contents (Market Opportunities) below for an idea. Alternatively, you may be interested in our Social Media: Spotlight on Content Creators Market Report, to provide a better view of how to adapt to the changing media landscape with social media’s surge.
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This report, by leading media analyst Jenni Nelson, delivers an in-depth analysis of the US media industry. Read their commentary below.
Consumers have more media options than ever before – both in terms of channels as well as the content available; and consumption is keeping apace. Getting – and keeping – consumers’ attention is increasingly challenging. News consumption is especially tenuous, as decades of ownership consolidation has left many distrustful of news outlets and less engaged with the news overall.
Jenni Nelson
Technology, Media and Entertainment Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.