US Medicare Market Report 2022
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
This report provides comprehensive and current information and analysis of the Medicare market including Medicare market size, anticipated market forecast, relevant market segmentation, and industry trends for the Medicare market in the US.
Medicare recipients are changing the way they research and make decisions in the enrollment process. Medicare Advantage plans are rapidly approaching Original Medicare plans in popularity, a phenomenon that is being mirrored by consumers’ declining reliance on governmental sources of Medicare information in favor of weighing third-party references. As only 17% of Medicare recipients both researched their initial enrollment decision and review their coverage annually, insurers face the challenge of demonstrating value to a market that does not actively re-evaluate their choices throughout the course of coverage.
Inflation concerns that restrict personal budgets may enhance the appeal of Medicare plans that offer low premiums and affordable coverage. Total cost ranked second only to choice of doctors among factors in selecting Medicare coverage, and the balance between quality of coverage and cost efficiency will continue to be at the fulcrum of consumers’ enrollment decisions.
The future of Medicare remains uncertain, and consumer sentiments are beginning to reflect unease toward the looming issues on the horizon. The Medicare Part A trust fund is projected to be depleted by 2026, directing pressure toward Congress to address this impending funding predicament. Additionally, a growing number of Americans support an expansion of Medicare to cover all citizens, signalling a rethinking of the very structure of the American healthcare system as a whole. In the wake of the COVID-19 pandemic, healthcare is in the midst of rapid innovation and change, with both advancements in technology and telehealth and deficiencies in healthcare accessibility brought into focus.
Read on to discover more about the Medicare consumer market, read our Approach to Health Management – US – 2021, or take a look at our other Health and Wellbeing Market research reports.
Brands include: Aetna, Cigna, USAA, Blue Cross/Blue Shield, Humana.
This report, written by Patrick Rahlfs, a leading analyst in the Finance sector, delivers in-depth US Medicare market research, commentary, and analysis to highlight current trends and add expert context to the numbers.
As Medicare has adapted to a global health crisis and hurtles toward an uncertain future with trust fund depletion approaching, beneficiary attitudes have responded in kind, with mixed attitudes toward the present and future of the system characterizing a state of flux. Medicare Advantage plans continue to gain popularity while Original Medicare plan enrollment declines, mirroring consumers’ decreasing reliance on standard government sources in favor of third-party personalized recommendations. Telehealth has gained adoption and penetrated marketing, offering a glimpse into the future of digital health as a key component of Medicare coverage. Despite recipient satisfaction with current Medicare coverage and its navigation of the pandemic, skepticism toward the future of Medicare is emerging, with declining confidence in the current system paired with surging support for reform.
Patrick Rahlfs
Senior Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 3,695
With the digitizing evolution of healthcare through telemedicine, consumers are forced to rediscover what it means to be valued and understood throughout stages of their health journey. David...
Find out more£ 3,695
According to our natural healthcare US market research, consumers' desire for healthier, safer ingredients is the core principle of natural health. Brands can enhance this desire by building...
Find out more£ 3,695
“First aid products are essential purchases with potentially lengthy purchase cycles. Consumer interest in the category centers on its functional nature – they simply need these products when...
Find out more£ 3,695
Inflation's compression of consumer budgets has caused a prioritization of cost over choice of doctors when selecting coverage, driving consideration of switching. Patrick Rahlfs, Senior Research Analyst ...
Find out more£ 3,695
“Consumers continue to experience skin issues as a physical manifestation of both lifestyle choices, such as poor diet and lack of sleep, as well as elevated levels of...
Find out more£ 3,695
The US cough, cold, flu, and allergy (CCFA) market is undergoing significant transformation, reaching $12.6 billion in 2024 and is expected to grow to $12.8 billion by 2029....
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more