This report explores the US menswear market, revealing the opportunities behind the consumer statistics. Below, we provide the report scope, summarise the key topics covered, and offer select insights from the report itself.
This Report identifies behaviours and preferences of male clothes shoppers, and it focuses on purchases that men 18+ make for themselves (versus as gifts). Clothing in this Report covers the following categories: jeans, pants/slacks, suits, T-shirts, button-down shirts, sweaters, jackets/coats, swimwear, shorts and workout clothes (tops and bottoms).
Sleepwear, underwear, footwear and accessories are not discussed in this Report but are included in the overall clothing market size. Note that the market size includes all sales of men’s clothing – as opposed to boys and junior wear – regardless of the purchaser.
Menswear is, unfortunately, not immune from inflationary pressures in 2023. Men are being more prudent with their finances, with 35% shifting clothing purchases towards essentials instead. It’s not all bad news, though. The year should end with men’s clothing sales up nearly 4%. Read on to discover consumer trends and a unique opportunity for brands.
With inflation, consumers are now more value-oriented and conscious of their shopping choices. Researching for sustainability initiatives is becoming commonplace, leading to a shift towards circular shopping options. According to Mintel’s Circular Shopping Market Report, preowned clothes, rentals, and repairs are appealing to 68% of men. Retailers should market the benefits of circular shopping, like affordability and uniqueness. It’s also important to consider that rentals appeal to men the most, so rental businesses can target effectively.
For a complete analysis of opportunities for menswear brands, buy the full report. Alternatively, you may be interested in our other Fashion Market Research.
A number of brands are discussed within the scope of this report. Our expert has conducted deep research to reveal what brands have been doing and how they’re making an impact. From J.Crew’s new mobile app launch to Olderbrother’s promotion of gender-fluid clothing, you’ll understand the competitive strategies that you can leverage.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Our leading retail/eCommerce analyst Diana Smith delivers in-depth commentary to highlight current trends in the US men’s clothing market.
The perception that men don’t like to shop for clothes is misguided. A majority of men think it’s fun to shop for clothes. Men are more likely than women to be purposeful about their shopping conquests and seek out direct means to find what they want in the most efficient way, and they relish in the confidence, energy and self-expression they gain from their clothing. Moving forward, men represent key targets for retailers’ personalized styling services as well as their circular business offerings such as rentals and repair services as men look to do their part to protect the environment.
Diana Smith
Associate Director, Retail & eCommerce
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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