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- Men's Grooming /
- US Men’s Personal Care Market Report 2022
US Men’s Personal Care Market Report 2022
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This Report looks at the following areas:
“After the men’s category experienced a decline in 2020 due to the COVID-19 pandemic, retail sales are expected to see significant growth in 2022, an almost 20% increase since 2020. While some of this can be attributed to a rebalance in the market and the functional nature of the category, expanded definitions of masculinity with a focus on overall wellbeing and self-care for men are driving new behaviors traditionally seen as feminine. Brands that address male-specific concerns and prove value through efficacy may see success in a cost-sensitive environment.”
– Carson Wagner, Senior Beauty & Personal Care Analyst
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