This Market Dynamics report features market data extracted from Mintel’s US Milk & Non-dairy milk Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US milk market. The full US report is available to purchase here.
Meet the Expert Behind the Analysis
This report was written by Jack Doggett. Jack joined Mintel in 2025 after two years spent analyzing consumer insights in the food, drink and entertainment space. He combines his experience in market research with his BS in Statistics to employ a data-driven and actionable point of view toward insights.
The steady demand for milk remains driven by nutrition-focused consumers. Dairy’s natural appeal and non-dairy’s variety are strengths for brands to build on.
Jack Doggett
Food & Drink Analys
Collapse All
-
MARKET DYNAMICS
- Market context
- Market drivers
- Climate will change the dairy industry
- Non-dairy milk also faces a climate conundrum
- How much will tariffs affect the milk industry?
- Starbucks and others move to make non-dairy milk more accessible
- Seed oils and overprocessed milk
- Making milk healthy again
- Dairy prices stabilize after a meteoric rise
- Graph 1: dairy and related products, 2010-25
- Market size and forecast
- Dairy milk’s recent relevance will push it forward
- Retail sales and forecast of dairy milk
- Graph 2: total retail sales and fan chart forecast of dairy milk, at current prices, 2019-30
- Retail sales and forecast of dairy milk
- Non-dairy milk projected to stabilize
- Retail sales and forecast of non-dairy milk
- Graph 3: total retail sales and fan chart forecast of dairy milk, at current prices, 2019-30
- Retail sales and forecast of non-dairy milk
- Market segmentation of non-dairy milk
- Non-dairy milk mellows
- Graph 4: total retail sales of non-dairy milk, by segment, at current prices, 2019-30
- Retail sales and forecast of non-dairy milk, by segment
- Market share/brand share
- Dairy milk sees a surge in protein and family-first offerings
- Graph 5: market share of dairy milk, by leading companies and brands, 2025
- Market share remains relatively stagnant, but Fairlife makes a move
- Non-dairy sees a slight redistribution
- Graph 6: market share of non-dairy milk, by leading companies and brands, 2024
- Private label sales falter as consumers connect with non-dairy brands
- Parity continues to grow in almond milk
- Graph 7: market share of almond milk, by leading companies and brands, 2025
- Other brands surge; established brands stumble
- Flavor flourishes in coconut milk
- Graph 8: market share of coconut milk, by leading companies and brands, 2025
- Coconut milk’s diversity of options stays true
- Soy milk remains stable
- Graph 9: market share of soy milk, by leading companies and brands, 2025
- Silk owns the majority of the market
- Oat milk leans on simplicity and familiarity
- Graph 10: market share of oat milk, by leading companies and brands, 2025
- Others lose ground in the oat milk market
- Other non-dairy options pop up, but don’t see massive growth
- Graph 11: market share of other non-dairy drinks, by leading companies and brands, 2025
- A mixed bag of other non-dairy brands
-
CONSUMER INSIGHTS
- Purchase of dairy and non-dairy milk
- Non-dairy milk is now at par with dairy milk
- Graph 12: past three month purchase of dairy and non-dairy milk, 2023-25
- Traditional options decline while oat, coconut and soy build momentum
- Graph 13: past three month purchase of dairy and non-dairy milk, by type, 2023-25
- Price perceptions paint a story
- Graph 14: past three month purchase of dairy milk, by financial situation, 2025
- Non-dairy consumption shifts
- Graph 15: past three month purchase of dairy and non-dairy milk, by type, 2025
- Types of dairy milk purchased
- The gaps left by traditional options are being filled by BFY products…
- Graph 16: types of dairy milk purchased, 2023-25
- Desired dairy milk benefits
- Protein is the clear winner in dairy milk
- Parents prioritize premiums
- Graph 17: dairy milk benefits consumers are willing to pay more for, by parental status, 2025
- Desired non-dairy milk benefits
- Consumers define non-dairy drinks by the benefits they expect them to provide
- Dairy and non-dairy switchers
- Non-dairy fans switch for what’s in the drink
- Graph 18: reasons for switching to non-dairy milk as primary type, 2025
- Attitudes and behaviors
- Milk’s nutritional importance is front and center for consumers, elevating composition and processes
- Graph 19: select attitude statements, 2025
- Ensure milk’s nutrition meets the standards of the daily consumer
- Graph 20: select attitude statements, 2025
-
INNOVATION AND MARKETING STRATEGIES
- Marketing and advertising
- Horizon Growing Years goes all-in on nutrients for kids
-
APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- The dairy market
- Total retail sales and forecast of dairy milk, at inflation-adjusted prices
- Average annual household spending on dairy milk
- Total retail sales of dairy milk, by channel
- Total retail sales of dairy milk, by channel, at current prices, 2023 and 2025
- Supermarket sales of dairy milk
- Sales of dairy milk through other retail channels
- The non-dairy market
- Total retail sales and forecast of non-dairy milk, at inflation-adjusted prices
- Total retail sales and forecast of almond milk, at inflation-adjusted prices
- Total retail sales and forecast of coconut milk, at inflation-adjusted prices
- Total retail sales and forecast of soy milk, at inflation-adjusted prices
- Total retail sales and forecast of oat milk, at inflation-adjusted prices
- Total retail sales and forecast of other non-dairy drinks, at inflation-adjusted prices
- Average annual household spending on non-dairy milk
- Total retail sales of non-dairy milk, by segment, at current prices, 2023 and 2025
- Total retail sales of non-dairy milk, by channel
- Total retail sales of non-dairy milk, by channel, at current prices, 2023 and 2025
- Supermarket sales of non-dairy milk
- Sales of non-dairy milk through other retail channels
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
£ 495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
-
Translations available
Market Dynamics reports are available in ten different languages. Contact us for more information
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
