Stay ahead of the curve with Mintel’s US Millennials: Online Shopping Behaviours Market Report 2023. Our full report is packed with millennial consumer insights, the latest trends and consumer behaviours affecting how the generation approaches online shopping.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel defines Millennials as the generation born between 1980 and 1996. In 2023, members of the Millennial generation are between the ages of 27 and 43.
Solutions like AI and innovations that integrate the online and physical channels have the opportunity to make the shopping experience more seamless, enjoyable and convenient for US Millennials. The majority of Millennials are heavy online shoppers, but part of the journey to purchase can take place offline, with almost two-thirds of US Millennials preferring to view an item in-person before purchasing online. Therefore, while it is advisable for brands to take a digital-centric marketing approach, they mustn’t forget about the physical channel, which is just as important as the digital one.
Purchase our full report to discover more about the online shopping behaviours of US Millennials, and what your brand can do to respond to the needs of this important consumer group. Readers of this report may also be interested in Mintel’s US Marketing to Millennials Market Report 2023.
In this report our analyst Marisa Ortega delivers in-depth commentary and analysis to highlight Millennial consumer trends and relevant marketing and innovation opportunities in the ecommerce industry.
Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online.
Marisa Ortega
Retail & eCommerce Analyst
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