The 2024 US mobile gaming market is experiencing steady growth, with players monthly spending showing resilience and growth, indicating increased normalization within mobile gaming. The sector appeals to diverse demographics, including women and older gamers, while younger male audiences remain highly engaged with gaming broadly. Advertising effectively targets audiences, particularly younger men, but can miss women and older gamers. Cross-platform services like PlayStation+ and Game Pass are showing popularity among mobile players. AI integration is anticipated to enhance gaming, while legal challenges may impact major manufacturers and the market. Opportunities lie in culturally relevant marketing and games promoting healthy digital habits for children.
Mobile's robust revenue, diverse user base and advertising-friendly monetization model make it an ideal platform for brands and advertisers to engage with players.
Brian Benway, Senior Tech and Gaming Analyst
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