US Mobile Network Providers Market Report 2024
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Covering the US mobile network market and consumers, this report provides data-backed analysis to enable strategic, insight-based decisions. Inform your mobile network strategy now.
A saturated and mature mobile network market has homogenized the product and the messaging, leading to a situation where the goal is hitting the right person at the right time with the right message.
With Apple’s upcoming in-phone AI functionality, the market will get much-needed innovation to boost excitement and sales. Mobile network providers need to start planning on meeting future data demands stemming from an increase in AI usage – and how much more consumers will be willing to pay for it.
Overall satisfaction is high, but not equally among factors – price, roaming/global services, and customer perks are areas for improvement. Long-term consumers are especially frustrated with the lack of loyalty rewards. The share of long-term customers is dropping, meaning providers must focus just as much on promoting rewards to their users as it does on securing them.
Price remains the top reason to switch, but for consumers aged 18-34, new customer incentives, change in circumstances, and direct messaging from providers weigh just as heavily. These digital natives are more apt to view their mobile service as a holistic package – not talk/text/data and add-ons.
Industry expert Jenni Nelson delivers in-depth insights with this report.
With more incentives to switch than stay, consumers sticking with the same provider for five or more years is on the decline. Meanwhile, providers find it hard to stand out in a saturated market.
Jenni Nelson
Consumer Insights Analyst, Tech, Media & Entertainment
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.